127
Discussing Design : The Art of Critique Improving the conversation around design IXDA NYC - Oct. 10th 2013

Discussing Design: The Art of Critique - ixdaNYC

Embed Size (px)

DESCRIPTION

By taking the time to examine critique and how it fits into the design process and both an activity and an aspect of any communication we can focus our conversations and improve our ability to collaborate. In this presentation we'll examine the language, rules and strategies for improving the conversations with teammates and provide attendees with takeaways that can immediately be put to work to create a useful, collaborative environment for discussing designs.

Citation preview

Page 1: Discussing Design: The Art of Critique - ixdaNYC

Discussing Design :The Art of Critique

Improving the conversation around designIXDA NYC - Oct. 10th 2013

Page 2: Discussing Design: The Art of Critique - ixdaNYC

So, what is critique?

Page 3: Discussing Design: The Art of Critique - ixdaNYC
Page 4: Discussing Design: The Art of Critique - ixdaNYC

It’s laid out too much like [popular service]. We should be different.

The new Spotify design is perhaps even worse than the old Spotify design. The visual hierarchy and underlying IA are terrible.

No. That won’t work. What if we do it this way... It needs more flululululuh!!

The wireframes are still not answering our problem and are not providing enough an easier solution for the page.

Change the order of the screens so that the 3rd and first one are switched.

It doesn't have enough spunk.

What kind of company shuts down a much-loved service like Google Reader but keeps the vegetative Google Plus?

We're disappointed in this solution. We're going to have our own designers come up with one.

Looks ugly. Make it pretty.

What. The hell. Is this?

I would never use this. I don’t like the layout.

We should make that a dropdown instead of radio buttons.

None of this is what I asked for.

This is terrible. I have no idea what the lines mean.

I like the paper form better.

I'm just not feeling it. I don't know what, but it isn't right yet. Just needs to be more innovative.

Make it look more like SharePoint.

Here is a rewrite. My intention is to sharpen the language, make it more precise.

Page 5: Discussing Design: The Art of Critique - ixdaNYC

The new Spotify design is perhaps even worse than the old Spotify design. The visual hierarchy and underlying IA are terrible.

No. That won’t work. What if we do it this way...

Change the order of the screens so that the 3rd and first one are switched.

What. The hell. Is this?

We should make that a dropdown instead of radio buttons.

None of this is what I asked for.

Here is a rewrite. My intention is to sharpen the language, make it more precise.

Page 6: Discussing Design: The Art of Critique - ixdaNYC

Critique is about critical thinking.

Page 7: Discussing Design: The Art of Critique - ixdaNYC

At their foundation is intent.

There are two facets to critique: giving and receiving.

Page 8: Discussing Design: The Art of Critique - ixdaNYC

Giving critique with the wrong intent is selfish.

Page 9: Discussing Design: The Art of Critique - ixdaNYC

Giving critique with the right intent is selfless.

Page 10: Discussing Design: The Art of Critique - ixdaNYC

Tips for giving critique

Page 11: Discussing Design: The Art of Critique - ixdaNYC

Tips for giving critique

Use a filter.Gather initial thoughts and reactions. Revisit them in the right context.

Page 12: Discussing Design: The Art of Critique - ixdaNYC

Tips for giving critique

Use a filter.Gather initial thoughts and reactions. Revisit them in the right context.

Don’t assume.Find out the reason behind thinking, constraints or other variables.

Page 13: Discussing Design: The Art of Critique - ixdaNYC

Tips for giving critique

Don’t invite yourself.Get in touch and ask to chat about the design.

Use a filter.Gather initial thoughts and reactions. Revisit them in the right context.

Don’t assume.Find out the reason behind thinking, constraints or other variables.

Page 14: Discussing Design: The Art of Critique - ixdaNYC

Tips for giving critique

Don’t invite yourself.Get in touch and ask to chat about the design.

Use a filter.Gather initial thoughts and reactions. Revisit them in the right context.

Don’t assume.Find out the reason behind thinking, constraints or other variables.

Lead with questions.Show an interest in their process.

Page 15: Discussing Design: The Art of Critique - ixdaNYC

Tips for giving critique

Don’t invite yourself.Get in touch and ask to chat about the design.

Use a filter.Gather initial thoughts and reactions. Revisit them in the right context.

Don’t assume.Find out the reason behind thinking, constraints or other variables.

Lead with questions.Show an interest in their process.

Talk about strengths.Critique isn’t just about the things that aren’t working.

Page 16: Discussing Design: The Art of Critique - ixdaNYC

Receiving critique with the right intent takeshumility and a bit of restraint.

Page 17: Discussing Design: The Art of Critique - ixdaNYC

Tips for receiving critique

Page 18: Discussing Design: The Art of Critique - ixdaNYC

Tips for receiving critique

Remember the purpose.Critique is about understanding and improvement, not judgement.

Page 19: Discussing Design: The Art of Critique - ixdaNYC

Tips for receiving critique

Remember the purpose.Critique is about understanding and improvement, not judgement.

Listen and think before you talk back.Do you understand what the critics are saying?

Page 20: Discussing Design: The Art of Critique - ixdaNYC

Tips for receiving critique

Remember the purpose.Critique is about understanding and improvement, not judgement.

Listen and think before you talk back.Do you understand what the critics are saying?

Participate.Analyze your proposed solution with everyone else.

Page 21: Discussing Design: The Art of Critique - ixdaNYC

Tips for receiving critique

Remember the purpose.Critique is about understanding and improvement, not judgement.

Listen and think before you talk back.Do you understand what the critics are saying?

Participate.Analyze your proposed solution with everyone else.

Set the right foundation.Use knowledge and prior agreements to get everyone on the same page.

Page 22: Discussing Design: The Art of Critique - ixdaNYC

A framework for critique

Page 23: Discussing Design: The Art of Critique - ixdaNYC

A framework for critique

What problem was the designer trying to solve or what goal were they trying to achieve?

Page 24: Discussing Design: The Art of Critique - ixdaNYC

A framework for critique

What problem was the designer trying to solve or what goal were they trying to achieve?

How did the designer try to solve that problem or achieve that goal?

Page 25: Discussing Design: The Art of Critique - ixdaNYC

A framework for critique

How effective is what the designer did at solving the problem or achieving the goal?

What problem was the designer trying to solve or what goal were they trying to achieve?

How did the designer try to solve that problem or achieve that goal?

Page 26: Discussing Design: The Art of Critique - ixdaNYC

A framework for critique

How effective is what the designer did at solving the problem or achieving the goal?

What problem was the designer trying to solve or what goal were they trying to achieve?

How did the designer try to solve that problem or achieve that goal?

Why is or isn’t what the designer did effective?

Page 27: Discussing Design: The Art of Critique - ixdaNYC

More things to think about

Page 28: Discussing Design: The Art of Critique - ixdaNYC

More things to think about

Are there any problems the designer could or should have solved, but didn’t?

Page 29: Discussing Design: The Art of Critique - ixdaNYC

More things to think about

Are there any problems the designer could or should have solved, but didn’t?

Do any new problems arise as a result of the choices the designer made?

Page 30: Discussing Design: The Art of Critique - ixdaNYC

More things to think about

Are there any problems the designer could or should have solved, but didn’t?

Do any new problems arise as a result of the choices the designer made?

These kinds of questions can be important to think about and ask, but be prepared for them to be beyond the scope of the designer’s work, and therefore not something to focus the remainder your critique on.

Page 31: Discussing Design: The Art of Critique - ixdaNYC

A few things to keep in mind

Page 32: Discussing Design: The Art of Critique - ixdaNYC

A few things to keep in mind

Critique is a skill. You only get better with practice.

Page 33: Discussing Design: The Art of Critique - ixdaNYC

A few things to keep in mind

Critique is a skill. You only get better with practice.

Start small.

Page 34: Discussing Design: The Art of Critique - ixdaNYC

A few things to keep in mind

Think before you speak.

Critique is a skill. You only get better with practice.

Start small.

Page 35: Discussing Design: The Art of Critique - ixdaNYC

A few things to keep in mind

Choose who you critique with carefully.

Think before you speak.

Critique is a skill. You only get better with practice.

Start small.

Page 36: Discussing Design: The Art of Critique - ixdaNYC

The rules of critique

Page 37: Discussing Design: The Art of Critique - ixdaNYC

The rules of critique

Avoid problem solving and design decisions.

Page 38: Discussing Design: The Art of Critique - ixdaNYC

The rules of critique

Avoid problem solving and design decisions.

Everyone is a critic.

Page 39: Discussing Design: The Art of Critique - ixdaNYC

The rules of critique

Avoid problem solving and design decisions.

Everyone is a critic.

Everyone is equal.

Page 40: Discussing Design: The Art of Critique - ixdaNYC

The rules of critique

Avoid problem solving and design decisions.

The designer is responsible for follow up and decisions.

Everyone is a critic.

Everyone is equal.

Page 41: Discussing Design: The Art of Critique - ixdaNYC

Who should you invite?

Page 42: Discussing Design: The Art of Critique - ixdaNYC

Set the right foundation for good critique

Page 43: Discussing Design: The Art of Critique - ixdaNYC

Set the right foundation for good critique

ScenariosShort narratives that the describe the desired behaviors, thoughts, reactions, emotions, etc. of the user. Describes what happens, but not how.

Page 44: Discussing Design: The Art of Critique - ixdaNYC

Set the right foundation for good critique

ScenariosShort narratives that the describe the desired behaviors, thoughts, reactions, emotions, etc. of the user. Describes what happens, but not how.

PersonasUser Archetypes that describe their average behaviors, goals, expectations, knowledge, etc.

Page 45: Discussing Design: The Art of Critique - ixdaNYC

Set the right foundation for good critique

GoalsDesired, measurable outcomes of the user interacting with the product or service. Can be user oriented, business oriented or both.

ScenariosShort narratives that the describe the desired behaviors, thoughts, reactions, emotions, etc. of the user. Describes what happens, but not how.

PersonasUser Archetypes that describe their average behaviors, goals, expectations, knowledge, etc.

Page 46: Discussing Design: The Art of Critique - ixdaNYC

Set the right foundation for good critique

GoalsDesired, measurable outcomes of the user interacting with the product or service. Can be user oriented, business oriented or both.

ScenariosShort narratives that the describe the desired behaviors, thoughts, reactions, emotions, etc. of the user. Describes what happens, but not how.

PersonasUser Archetypes that describe their average behaviors, goals, expectations, knowledge, etc.

PrinciplesDesired qualities or characteristics of the solution. Describe what happens, but not how.

Page 47: Discussing Design: The Art of Critique - ixdaNYC

The Mini-Brief

Page 48: Discussing Design: The Art of Critique - ixdaNYC

The Mini-BriefA Mini-Creative Brief is a short writeup of a projectAbout 1/2 - 1 page that recaps the foundation and context for why something is being created.

Page 49: Discussing Design: The Art of Critique - ixdaNYC

The Mini-BriefA Mini-Creative Brief is a short writeup of a projectAbout 1/2 - 1 page that recaps the foundation and context for why something is being created.

It includes...

Page 50: Discussing Design: The Art of Critique - ixdaNYC

The Mini-BriefA Mini-Creative Brief is a short writeup of a projectAbout 1/2 - 1 page that recaps the foundation and context for why something is being created.

It includes...A brief summary of the problem statement and business goals.

Page 51: Discussing Design: The Art of Critique - ixdaNYC

The Mini-BriefA Mini-Creative Brief is a short writeup of a projectAbout 1/2 - 1 page that recaps the foundation and context for why something is being created.

It includes...A brief summary of the problem statement and business goals.

The key users (personas) of the solution.

Page 52: Discussing Design: The Art of Critique - ixdaNYC

The Mini-BriefA Mini-Creative Brief is a short writeup of a projectAbout 1/2 - 1 page that recaps the foundation and context for why something is being created.

It includes...A brief summary of the problem statement and business goals.

The key users (personas) of the solution.

The main scenarios in which the solution will be used.

Page 53: Discussing Design: The Art of Critique - ixdaNYC

The Mini-BriefA Mini-Creative Brief is a short writeup of a projectAbout 1/2 - 1 page that recaps the foundation and context for why something is being created.

It includes...A brief summary of the problem statement and business goals.

The key users (personas) of the solution.

The main scenarios in which the solution will be used.

The design principles to be followed.

Page 54: Discussing Design: The Art of Critique - ixdaNYC

The Mini-BriefA Mini-Creative Brief is a short writeup of a projectAbout 1/2 - 1 page that recaps the foundation and context for why something is being created.

It includes...A brief summary of the problem statement and business goals.

The key users (personas) of the solution.

The main scenarios in which the solution will be used.

The design principles to be followed.

Note: This isn’t necessarily the full documentation for these individual elements.

Page 55: Discussing Design: The Art of Critique - ixdaNYC

The Mini-Brief

Review this at the start of a meeting or discussion.Doing this helps to ground the conversation and ensure everyone is working toward the same goals.

A Mini-Creative Brief is a short writeup of a projectAbout 1/2 - 1 page that recaps the foundation and context for why something is being created.

It includes...A brief summary of the problem statement and business goals.

The key users (personas) of the solution.

The main scenarios in which the solution will be used.

The design principles to be followed.

Note: This isn’t necessarily the full documentation for these individual elements.

Page 56: Discussing Design: The Art of Critique - ixdaNYC

Preparation & Kickoff

Page 57: Discussing Design: The Art of Critique - ixdaNYC

Facilitating critique

Page 58: Discussing Design: The Art of Critique - ixdaNYC

Facilitating critique

Critique Goals

Page 59: Discussing Design: The Art of Critique - ixdaNYC

Facilitating critique

Critique Goals

Active listening, question for clarity

Page 60: Discussing Design: The Art of Critique - ixdaNYC

Facilitating critique

Critique Goals

Round Robin

Active listening, question for clarity

Page 61: Discussing Design: The Art of Critique - ixdaNYC

Facilitating critique

Critique Goals

Round Robin

Direct Inquiry

Active listening, question for clarity

Page 62: Discussing Design: The Art of Critique - ixdaNYC

Facilitating critique

Critique Goals

Round Robin

Quotas

Direct Inquiry

Active listening, question for clarity

Page 63: Discussing Design: The Art of Critique - ixdaNYC

Facilitating critique

Critique Goals

Round Robin

Quotas

Direct Inquiry

Six Thinking Hats

Active listening, question for clarity

Page 64: Discussing Design: The Art of Critique - ixdaNYC

Facilitating critique

Critique Goals

Round Robin

Quotas

Direct Inquiry

Six Thinking Hats

Facilitators

Active listening, question for clarity

Page 65: Discussing Design: The Art of Critique - ixdaNYC

Dealing with difficult people

Page 66: Discussing Design: The Art of Critique - ixdaNYC

Dealing with difficult people

Page 67: Discussing Design: The Art of Critique - ixdaNYC

Dealing with difficult people

Set expectations at the beginning.

Page 68: Discussing Design: The Art of Critique - ixdaNYC

Dealing with difficult people

Set expectations at the beginning.

Make sure everyone understands critique.

Page 69: Discussing Design: The Art of Critique - ixdaNYC

Dealing with difficult people

Set expectations at the beginning.

Ask quiet people for feedback directly.

Make sure everyone understands critique.

Page 70: Discussing Design: The Art of Critique - ixdaNYC

Dealing with difficult people

Set expectations at the beginning.

Ask quiet people for feedback directly.

Refer back to personas, goals and principles.

Make sure everyone understands critique.

Page 71: Discussing Design: The Art of Critique - ixdaNYC

Dealing with difficult people

Set expectations at the beginning.

Ask quiet people for feedback directly.

Use laddering (The 5 Whys).

Refer back to personas, goals and principles.

Make sure everyone understands critique.

Page 72: Discussing Design: The Art of Critique - ixdaNYC

Dealing with difficult people

Set expectations at the beginning.

Ask quiet people for feedback directly.

Use laddering (The 5 Whys).

Refer back to personas, goals and principles.

Critique with people individually.

Make sure everyone understands critique.

Page 73: Discussing Design: The Art of Critique - ixdaNYC

What comes next?

Page 74: Discussing Design: The Art of Critique - ixdaNYC

Making critique part of your process

Page 75: Discussing Design: The Art of Critique - ixdaNYC

Making critique part of your process

Standalone Critiques

Page 76: Discussing Design: The Art of Critique - ixdaNYC

Making critique part of your process

Design Reviews

Standalone Critiques

Page 77: Discussing Design: The Art of Critique - ixdaNYC

Making critique part of your process

Design Reviews

Standalone Critiques

Brainstorms and Collaborative Activities

Page 78: Discussing Design: The Art of Critique - ixdaNYC

Standalone critiques work well because they...

Page 79: Discussing Design: The Art of Critique - ixdaNYC

Standalone critiques work well because they...

Provide an introduction to people unfamiliar with critique.

Page 80: Discussing Design: The Art of Critique - ixdaNYC

Standalone critiques work well because they...

Provide an introduction to people unfamiliar with critique.

Provide a safe(r) place to practice giving and receiving feedback.

Page 81: Discussing Design: The Art of Critique - ixdaNYC

Standalone critiques work well because they...

Provide an introduction to people unfamiliar with critique.

Provide a safe(r) place to practice giving and receiving feedback.

Allow teams to focus feedback on specific goals, topics, etc.

Page 82: Discussing Design: The Art of Critique - ixdaNYC

Standalone critiques work well because they...

Provide an introduction to people unfamiliar with critique.

Provide a safe(r) place to practice giving and receiving feedback.

Allow teams to focus feedback on specific goals, topics, etc.

Increase the sense of collaboration in team members.

Page 83: Discussing Design: The Art of Critique - ixdaNYC

Two approaches: Impromptu and Scheduled

Standalone critiques work well because they...

Provide an introduction to people unfamiliar with critique.

Provide a safe(r) place to practice giving and receiving feedback.

Allow teams to focus feedback on specific goals, topics, etc.

Increase the sense of collaboration in team members.

Page 84: Discussing Design: The Art of Critique - ixdaNYC

When can you have critiques ?

Page 85: Discussing Design: The Art of Critique - ixdaNYC

All of the time!

Page 86: Discussing Design: The Art of Critique - ixdaNYC

What can you critique?

Page 87: Discussing Design: The Art of Critique - ixdaNYC

All of the things!

Page 88: Discussing Design: The Art of Critique - ixdaNYC

Critique is about iteration and improvement. So long as you’re looking to improve on whatever it is you’re doing, you’ve got an opportunity for critique.

Page 89: Discussing Design: The Art of Critique - ixdaNYC

Making critique part of your process

Design Reviews

Standalone Critiques

Brainstorms and Collaborative Activities

Page 90: Discussing Design: The Art of Critique - ixdaNYC

Design Reviews are challenging because...

Page 91: Discussing Design: The Art of Critique - ixdaNYC

Design Reviews are challenging because...

They’re used to get approval or some kind of blessing.

Page 92: Discussing Design: The Art of Critique - ixdaNYC

Design Reviews are challenging because...

They’re used to get approval or some kind of blessing.

Their timing is driven by project timeline.

Page 93: Discussing Design: The Art of Critique - ixdaNYC

Design Reviews are challenging because...

They’re used to get approval or some kind of blessing.

Their timing is driven by project timeline.

They often have too large of an audience and many attendees have the wrong intent.

Page 94: Discussing Design: The Art of Critique - ixdaNYC

Design Reviews are challenging because...

They’re used to get approval or some kind of blessing.

Their timing is driven by project timeline.

They often have too large of an audience and many attendees have the wrong intent.

Their output, if not approval, is typically a list of specified changes.

Page 95: Discussing Design: The Art of Critique - ixdaNYC

Making the most of a Design Review

Page 96: Discussing Design: The Art of Critique - ixdaNYC

Making the most of a Design Review

Take control as much as possible.

Page 97: Discussing Design: The Art of Critique - ixdaNYC

Making the most of a Design Review

Take control as much as possible.

Recap the goals and principles of the design.

Page 98: Discussing Design: The Art of Critique - ixdaNYC

Making the most of a Design Review

Take control as much as possible.

Use the same tools as you would for dealing with difficult people.

Recap the goals and principles of the design.

Page 99: Discussing Design: The Art of Critique - ixdaNYC

Making the most of a Design Review

Take control as much as possible.

Use the same tools as you would for dealing with difficult people.

Don’t rely on them for critique. Be prepared to schedule a more focused session.

Recap the goals and principles of the design.

Page 100: Discussing Design: The Art of Critique - ixdaNYC

Standalone Critiques

Making critique part of your process

Design Reviews

Brainstorms and Collaborative Activities

Page 101: Discussing Design: The Art of Critique - ixdaNYC

Artist Unknown

The problem with brainstorms

Page 102: Discussing Design: The Art of Critique - ixdaNYC

The problem with brainstorms

Page 103: Discussing Design: The Art of Critique - ixdaNYC

The problem with brainstorms

They lack focus.

Page 104: Discussing Design: The Art of Critique - ixdaNYC

The problem with brainstorms

They progress too quickly into group think mentality.

They lack focus.

Page 105: Discussing Design: The Art of Critique - ixdaNYC

The problem with brainstorms

They progress too quickly into group think mentality.

They fail to generate more ideas than would be produced by a single contributor.

They lack focus.

Page 106: Discussing Design: The Art of Critique - ixdaNYC

A loose framework for collaboration

Your Super Innovative Brainstorm Session

Page 107: Discussing Design: The Art of Critique - ixdaNYC

A loose framework for collaboration

Your Super Innovative Brainstorm Session

Page 108: Discussing Design: The Art of Critique - ixdaNYC

A loose framework for collaboration

DivergentThinking

Your Super Innovative Brainstorm Session

Page 109: Discussing Design: The Art of Critique - ixdaNYC

A loose framework for collaboration

DivergentThinking

ConvergentThinking

Your Super Innovative Brainstorm Session

Page 110: Discussing Design: The Art of Critique - ixdaNYC

A loose framework for collaboration

DivergentThinking

ConvergentThinking

Your Super Innovative Brainstorm Session

Critique

Page 111: Discussing Design: The Art of Critique - ixdaNYC

A loose framework for collaboration

DivergentThinking

ConvergentThinking

Your Super Innovative Brainstorm Session

Critique

Individual Exploration

Page 112: Discussing Design: The Art of Critique - ixdaNYC

A loose framework for collaboration

DivergentThinking

ConvergentThinking

Your Super Innovative Brainstorm Session

Critique

Individual Exploration Group Refinement

Page 113: Discussing Design: The Art of Critique - ixdaNYC

Critique allows participants to...

Page 114: Discussing Design: The Art of Critique - ixdaNYC

Critique allows participants to...

Analyze ideas against the personas, scenarios, goals and principles that frame the project.

Page 115: Discussing Design: The Art of Critique - ixdaNYC

Critique allows participants to...

Analyze ideas against the personas, scenarios, goals and principles that frame the project.

Collectively identify which ideas are most important in creating an effective design.

Page 116: Discussing Design: The Art of Critique - ixdaNYC

Critique allows participants to...

Avoid group-think, design-by-committee and preferential based decision making.

Analyze ideas against the personas, scenarios, goals and principles that frame the project.

Collectively identify which ideas are most important in creating an effective design.

Page 117: Discussing Design: The Art of Critique - ixdaNYC

To sum it all up

Page 118: Discussing Design: The Art of Critique - ixdaNYC

To sum it all up

There are 2 sides to critique: giving & receiving.

Page 119: Discussing Design: The Art of Critique - ixdaNYC

To sum it all up

There are 2 sides to critique: giving & receiving.

The right intent (on both sides) is to try to understand the decisions made so far and their impact toward meeting goals and objectives.

Page 120: Discussing Design: The Art of Critique - ixdaNYC

To sum it all up

There are 2 sides to critique: giving & receiving.

Critique is a skill. It takes practice to improve.

The right intent (on both sides) is to try to understand the decisions made so far and their impact toward meeting goals and objectives.

Page 121: Discussing Design: The Art of Critique - ixdaNYC

To sum it all up

There are 2 sides to critique: giving & receiving.

Critique is a skill. It takes practice to improve.

There are basic rules that should be followed to help ensure good critique.

The right intent (on both sides) is to try to understand the decisions made so far and their impact toward meeting goals and objectives.

Page 122: Discussing Design: The Art of Critique - ixdaNYC

To sum it all up (cont.)

Page 123: Discussing Design: The Art of Critique - ixdaNYC

To sum it all up (cont.)

Mutually understood and agreed upon goals are critical both when asking for and giving critique.

Page 124: Discussing Design: The Art of Critique - ixdaNYC

To sum it all up (cont.)

Mutually understood and agreed upon goals are critical both when asking for and giving critique.

Critique can be done both internally and with clients. Use up to 6 people for about 1 hour.

Page 125: Discussing Design: The Art of Critique - ixdaNYC

To sum it all up (cont.)

Mutually understood and agreed upon goals are critical both when asking for and giving critique.

Be prepared to deal with difficult people. You will encounter them.

Critique can be done both internally and with clients. Use up to 6 people for about 1 hour.

Page 126: Discussing Design: The Art of Critique - ixdaNYC

To sum it all up (cont.)

Mutually understood and agreed upon goals are critical both when asking for and giving critique.

Be prepared to deal with difficult people. You will encounter them.

Critique can be incorporated into the design process both as an activity and as part of other activities.

Critique can be done both internally and with clients. Use up to 6 people for about 1 hour.

Page 127: Discussing Design: The Art of Critique - ixdaNYC

Thank you.Aaron IrizarryProduct Designer Nasdaq OMX@aaroni

Adam ConnorDesign Director Mad*Pow@adamconnor