1.Dizajn u startapu.

Da  li  je  dizajn  bitan  za  tvoj  startap.  

—  Stiv  Džobs  

Dizajn nije samo kako nešto izgleda, dizajn je kako radi.

Instapaper.com  

Stiv  Džobsov  mokap  za  iDVD

izvor:  DesignerFund.com

—  Mark  Hedlund  o  tome  zašto  je  njegova  kompanije  Wesabe  izgubila  trku  sa  Mint.  

http://blog.precipice.org/why-­‐wesabe-­‐lost-­‐to-­‐mint

Mint focused on making the user do almost no work at all, by automatically editing and categorizing their data, reducing the number of fields in their signup form, and giving them immediate gratification as soon as they possibly could; we completely sucked at all of that.

Sve  ono  što  vas  nikada  nije  zanimalo.

2.Osnovni koncepti interfejs

dizajna.

Intefejs se piše.

Poruke.

—  Oliver  Rajhenštajn  (Information  Architects)  

http://www.informationarchitects.jp/en/the-­‐web-­‐is-­‐all-­‐about-­‐typography-­‐period/

95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.

http://webtypography.net/

Teorija boja.

Dalje informisanje.http://www.colormatters.com/color-­‐and-­‐design/basic-­‐color-­‐theory

Upotrebljivost  iznad  svega.

UI-­‐Patterns.com

Kako se dizajn uklapa u procese startapa.

Imate  proces,  zar  ne?

—  Kohavi  and  Longbotam  (2007)

Tests at Amazon revealed: every 100ms increase in load time of Amazon.com decreased sales by 1%.

—  Daglas  Bouman  (tada  glavni  dizajner  u  Guglu)

http://stopdesign.com/archive/2009/03/20/goodbye-­‐google.html

Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades between each blue to see which one performs better.

—  Brukov  zakon  

http://en.wikipedia.org/wiki/Brooks's_law

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