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Website is only a tool @MartinHalik

Don't create a website without a purpose

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  1. 1. bVimeo wants to be a place forvideos of every video maker
  2. 2. In the opposite YouTube do his best to keep youwatching videos as long as possible.
  3. 3. Mailchimp simply wants youto sign up and get attached.
  4. 4. And Simple use thesame strategy asMailchimp + plays onyour feelings againstyour bank.
  5. 5. Oh Wait?! What about9GAG?
  6. 6. 9Gag keeps youchecking pictures aslong as possibleDo you remember thosavengers all over 9GagJust curious how much9Gag made out of it.
  7. 7. And an examplefrom Czechrepublic
  8. 8. Inspired by the strategyof czech most visitedshop ever
  9. 9. purposewebsite
  10. 10. purposewebsiteresults
  11. 11. purposeInternet agencies arechanging a purpose tosatisfy their clients ego. website
  12. 12. Its no more abouthaving a website. But itis about having a tool tofulfill its purpose.
  13. 13. @martinhalik@aroundedCom