Effective ways to make your brand more powerful

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    12-Apr-2017

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<ul><li><p>Essential Ways To Make Your Brand More Powerful </p><p>You have a product, a market and a business model. The next step would be to </p><p>create a brand. A product does not become a brand with just a name and a logo. </p><p>It is what the customers identify your company with. It is imperative to create an </p><p>image that lasts in the eyes of the customer otherwise the brand soon ceases to </p><p>exist. Hence, a brand identity in the eyes of the target audience is important to </p><p>the product. Develop a USP (unique selling proposition) that sets you apart from </p><p>your competitors. This will enhance the competitive advantage that will prove to </p><p>be a selling factor for your brand. Social interaction provides to improve the voice </p><p>of the brand. Aim for a constant interaction with your customers that impresses </p><p>upon the customer that you care and are not just a part of the product clutter. </p><p>The visual elements positioned right go a long way for the brand which increases </p><p>awareness among your customers and strengthens customer loyalty. </p><p>Content Optimization is a helpful element to strengthen your brand. If you put </p><p>the right content out there, the right customers will come. Customers believe in </p><p>concrete data which will provide some authenticity to the product they intend to </p><p>purchase. In Inbound marketing, trust plays an import mat role. Use guides which </p><p>are comprehensive in nature to explain your product, implement tips that can be </p><p>http://www.foxnangel.com/branddesign&amp;development.php</p></li><li><p>acted upon and most importantly, use compelling information that provides </p><p>credibility and engages the target audience. </p><p>The content should be of such quality that the customer is curious enough to </p><p>enquire about the product. Use the 5 second test that optimizes how clear your </p><p>design is when it measures audiences first impression. The pages should be able </p><p>to load fast and this can be achieved by uploading images which are less than </p><p>1Mb. Social sharing buttons can be added to the pages for ease of direction for </p><p>the customer to go on other social media of the brand. There should also be </p><p>space for customer feedback. This kind of optimization helps the customer realize </p><p>that the company has put thought in what its doing. </p><p>Visual Devices attracts more traction by appealing to the customers perception. </p><p>The Brand identity which includes the Logo and colors should be juxtaposed with </p><p>the other visual elements being used. The core values of the brand should be </p><p>infused with those visual elements. People being more visual relate to the Brand </p><p>logo (What does a half eaten black colored Apple remind you of ?). Although the </p><p>interpretations can mean different things in different cultures. Thus, a brand </p><p>should always keep in mind the cultural sentiments of the country it is targeting </p><p>and how it will be perceived. The readability should be concise and clear to the </p><p>reader and ads that are barring the user experience is a complete no! Always </p><p>keep in mind why the customer is on your website and create the elements </p><p>accordingly. Use Google Analytics to analyze customers behavior and figure out </p><p>the top Landing pages that the customer is using. </p><p>Affinity Marketing is one of the upcoming strategies to make a brand stronger. In </p><p>this kind of marketing, two companies collaborate with the same customer base </p><p>to improve traction. By using brand assets the alliances can be used to the fullest </p><p>to bring in customers and create a personality of the brand which is friendly and </p><p>customer focused. Use social media diligently and Webinars to bring in the target </p><p>audience. Customers relate to the brand which truly cares for their needs. This </p><p>friendly perception can go a long way for the brand. Educating your audience and </p><p>educating them can be another consideration. Using visuals such as Mascots, </p></li><li><p>pictures, faces and content like experiences and stories can prove to be a friendly </p><p>engagement. By being consistent, informative and active brand awareness </p><p>increases. Use alliances with brands with similar customer base to run discounts </p><p>and provide free versions of various products. </p><p>The above tips if executed in the right way will prove to be a fruitful exercise for </p><p>the brand in making. Keep in mind the product may be right but if it does not sell, </p><p>it is a waste of time and resources. So you have to select a good brand design </p><p>agency very carefully. </p><p>http://www.foxnangel.com/branddesign.phphttp://www.foxnangel.com/branddesign.php</p></li></ul>