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ERETIKA CLOTHING AND ACCESSORIES. SUBMITTED BY: YULIK CARLA MONTILLA V. CORPORACIÓN UNIFICADA NACIONAL DE EDUCACIÓN SUPERIOR CUN BOGOTÁ D.C 2013

Eretika rya project

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Page 1: Eretika rya project

ERETIKA CLOTHING AND ACCESSORIES.  

SUBMITTED BY: 

YULIK CARLA MONTILLA V.  

CORPORACIÓN UNIFICADA NACIONAL DE EDUCACIÓN SUPERIOR CUN

BOGOTÁ D.C 2013

Page 2: Eretika rya project

INTRODUCTIONOur reason for being, is to innovate in the design of our products and our goal is to revitalize and energize the markets in which we participate.Our performance is a benchmark, transparency, efficiency and tenacity, which allows us to add value to all our stakeholders and energizing people around us.

VISIONIn two years, ERETIKA has occupied a good position. It will be a company recognized nationally and internationally for the responsibility assumed in all their actions.

MISSIONOur mission is to maximize the value of the company for our customers and employees.

We achieve excellence through manufacturing and marketing products in the areas of metal culture, events and garment design.

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QUALITY POLICY

Each worker will look for more than results: their actions convey the certainty that the company responds total. CUSTOMER SERVICE: Working with quality and productivity can improve customer satisfaction by making deliveries right on time and with the agreed conditions.This ensures the continuous improvement of Quality System. ORGANIZATIONAL FACTOR: Improving the competence and commitment of staff, the organization ensures effective and efficient performance in the processes established to ensure product quality. FORTRESS: Custom design and exclusive experience, competitive pricing and innovation on imported materials. OPPORTUNITIES: Debugging of goods: because they do not handle mass lines, we have new products in a good period of time. Competitive development, both at the level of prices as of update of machinery. WEAKNESSES: Is a small company. We are not dedicated to a single branch of the culture. THREATS: The cultures metal and rock, are versatile and changing, additionally the subcultures are very changeable thanks to fashion and personal taste. Eretika, is a garment shop and custom design of clothing and accessories, which also manages a small standard line, lending an additional service of sponsorship for advice in costume bands of re name, publicity and organization of events and competitions.

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Segmentation Local :  We identified our segment, clarifying that subscribe to the urban tribe called Heavy metal of Bogota and its surroundings. Our main strategy is innovation and competitive price. As we all culture, without excluding its different branches, we cover a large volume of market, due to that we design and we baked against the clock all the garments for the rockers, gothic, black, heavy and others. Demographic Segment:  Ages: 15 to 35 years. Gender: Mixed. Race: Do not exclude. Maital status: indiffere

PRODUCTION MATERIALS I. Cutting tableII. ScissorsIII. RuleIV. White markerV. Flat machineVI. Thin ribbonVII. 100 meters syntheticVIII. EyeletsIX. Black thread # 14 X. Needles # 12

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Throughout its history, national firms have found enormous prestige ERETIKA your best strategic partner in the production and marketing of their products. These include: Sylphorium Records, Invoquin production y Warning Zona Metal.