Erika Webb - "Enterprise User Experience: Making Work Engaging at Oracle "

1Copyright © 2012, Oracle and/or its affliates. All rights reserved.

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Enterprise User Experience: Making Work Engaging at OracleOracle Gamification Design Jam #GamifyOracle

Erika Noll Webb

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First, the legal part…

• The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Copyright © 2012, Oracle and/or its affliates. All rights reserved.

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Shallwe play a gam e?

>W elcom e!


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What we did…

• May 22, 2012 the Oracle Applications User Experience team all gathered in our headquarters in Redwood Shores.

• Participants from all over the US, Canada, Mexico, India, Australia, Ireland

• In addition, a set of invited guests, from both inside and outside Oracle, joined the event.

• Close to 150 people total


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Design Jam Overview!

• We divided into teams• Each team got an application flow• No one got to work on their own product area• Each flow had a guru the team could ask questions • Each team got a UI toolkit to use to gamify their flows• Teams got scored 3 times during the day in an app we created for the

event.• Win points! Unlock badges! Get prizes!

• At the end, each team got 3 minutes to describe what they did• We all voted for the ULTIMATE CHAMPIONS OF THE DAY!



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How we got started• In March, 2012, we had an all hands regular meeting to kick off

the topic of gamification—what it is, what it isn’t and what it means in the enterprise space.

• In that presentation, I talked about motivation, game principles, and key ways that gamification could work in the enterprise space.

• Following that, we convinced my VP of Applications User Experience that a worldwide design jam would be a great exercise and would support our goal of innovation.

• Focused on an event that did not require much additional funding. Our motto was “Lower the bar for acceptance."



On the big day….

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Worked on our own Fusion apps

• We requested app flows from all the product pillar teams.

• Each flow came with a set of possible business goals for the team to consider when applying game mechanics.

• Each team got a user profile or persona of the end user in question.


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Got a flow

• Just like Chopped! Our secret ingredients were in envelopes contained in picnic baskets that teams got just as the game started.

• In the baskets, there was an application flow in print outs and on a flash drive.

• The team assignment was to gamify those flows adding any game mechanics they wanted.

• There was a GURU for each flow if they had questions during the day.


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Got a UI toolkit• We created a UI Toolkit with pre-built game mechanics which

was included on a flash drive. Teams could just add text and they were ready to go!


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Key Points

• Each team had to appoint someone to track what game mechanics they used. That person communicate with the Game Admins during scoring!

• The teams had to create a PowerPoint and save it to the flash drive.

• At the end of the day, they had to present everything they did in THREE minutes to the whole group for scoring!



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The Jam in action


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Secret Sauce• To gamify the Design Jam itself, our rapid prototyping team developed

an app to score the event.

• Participants didn’t know their team assignments until they opened an envelope they got at sign in with a button showing the picture of their team mascot.

• Everyone had to run to their team table and sign into their teams within the app to see their team performance.

• The app had badges, points, leaderboards, infoboards. • At key points in the day, the teams were scored on which game

mechanics they employed.• Scores and badges were presented on two huge projection screens.


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The app

• Provisional patent protection in the works.


19Confidential Subject to Terms of CPCA/PPCA





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Just for fun




Investment Scoring

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Investment Scoring• Using a tool developed within our group, we did 3 rounds

of investment scoring


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GRAND CHAMPION WINNER!



http://www.youtube.com/watch?v=kXAfdivaK2E&feature=relmfu


Why Gamify Onboarding?

Onboarding=

Onboring!!!


World of Workcraft Goals: The 3 J’s

• Incentivize the managers• Motivate the employees

• Join the team• Join the culture• Join the journey

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Employee

Manager

Review Goal

Not Started

Communicator

Diplomat

Adventurer

Inquisitive

Rewards

Gym Rat

Build Your Team

Task Summary

Not StartedNot StartedNot StartedNot StartedNot Started

Begin Journey

JourneyComplete

100 65 80

74 6


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WorkCraft


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Take aways• The event got awareness and excitement about the

possibilities of gamification in enterprise applications.• Definitely converted some skeptics in the group.

• Participants did “game the game” whenever they could.• The group got the basics of game mechanics and how they

are really good principles of user experience/usability just packaged differently.

• Participants really understood the necessity of understanding the end user and what their motivations would be.



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Do you wantto playa

>Gam e ove !r

gain ?

