Ethical Frameworks for Behavioral Design

Ethical Frameworks for Behavioral Design

Brad Nunnally ~ #sxbehavior ~ SxSW 2011

What are Ethics?

It’s About Decision Making

Neither Are RIGHT or WRONG

Modifying Behavior = Manipulation

Strive to do good

Virtue Ethics

Categorical Imperative

Utilitarianism

T

Timing

Altruism

Kickstarter

Ready For Zero

Many other frameworks exist

Determine Your Goals

Walk The Right Path

ReferencesPHI 110: Introduction to PhilosophyFoundation of Libertarian EthicsSchool of Humanities and SciencesNicomachean EthicsGroundwork of the Metaphysicals of MoralsUtilitarianismIntroduction of Positive PhilosophyEthics: A Graphic Designer’s Field Guide

http://deimos3.apple.com/WebObjects/Core.woa/Browse/missouristate.edu.1836748945.01836748948

http://deimos3.apple.com/WebObjects/Core.woa/Browse/missouristate.edu.1836748945.01836748948

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=380678895




http://www.amazon.com/Nicomachean-Ethics-Aristotle/dp/1557427704/ref=sr_1_2?ie=UTF8&qid=1299559981&sr=8-2

http://www.amazon.com/Nicomachean-Ethics-Aristotle/dp/1557427704/ref=sr_1_2?ie=UTF8&qid=1299559981&sr=8-2

http://www.amazon.com/Kant-Groundwork-Metaphysics-Cambridge-Philosophy/dp/0521626951/ref=sr_1_11?ie=UTF8&qid=1299560043&sr=8-11

http://www.amazon.com/Kant-Groundwork-Metaphysics-Cambridge-Philosophy/dp/0521626951/ref=sr_1_11?ie=UTF8&qid=1299560043&sr=8-11

http://www.amazon.com/Utilitarianism-John-Stuart-Mill/dp/1453857524/ref=sr_1_3?ie=UTF8&qid=1299560118&sr=8-3

http://www.amazon.com/Utilitarianism-John-Stuart-Mill/dp/1453857524/ref=sr_1_3?ie=UTF8&qid=1299560118&sr=8-3

http://www.amazon.com/Introduction-Positive-Philosophy-Auguste-Comte/dp/0872200507/ref=sr_1_1?ie=UTF8&qid=1299560199&sr=8-1

http://www.amazon.com/Introduction-Positive-Philosophy-Auguste-Comte/dp/0872200507/ref=sr_1_1?ie=UTF8&qid=1299560199&sr=8-1

http://www.amazon.com/Ethics-Graphic-Designers-Field-Guide/dp/0615405657/ref=wl_it_dp_o?ie=UTF8&coliid=IC6SJ0PMXFJPQ&colid=2NWR6AJBRN49V

http://www.amazon.com/Ethics-Graphic-Designers-Field-Guide/dp/0615405657/ref=wl_it_dp_o?ie=UTF8&coliid=IC6SJ0PMXFJPQ&colid=2NWR6AJBRN49V

Brad NunnallyUser Experience Designer

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http://slidesha.re/gBFMZi

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