54
The invisible problem with FAIRY TALE experiences @axbom

Fairy Tale Experiences

Embed Size (px)

Citation preview

Page 1: Fairy Tale Experiences

The invisible problem with

FAIRY TALEexperiences

@axbom

Page 2: Fairy Tale Experiences

@a

xb

om

Page 3: Fairy Tale Experiences

@a

xb

om

Úlfur’s Woolies small       big        about       contact

INSPIRATION!

My hoods fit your head.

OUTSIDE INSIDE PICNICWhen you don’t want

to show your face.For romantic evenings

at home.When you’re visiting

grandma.

Page 4: Fairy Tale Experiences

@a

xb

om

PREYPAL

money owed

Page 5: Fairy Tale Experiences

@a

xb

om

confirmation

shipping + taxes delivery time

Page 6: Fairy Tale Experiences

@a

xb

om

Page 7: Fairy Tale Experiences

@a

xb

om

A B

Page 8: Fairy Tale Experiences

@a

xb

om

A Bc0u ed

Page 9: Fairy Tale Experiences

@a

xb

om

A Bh xzm 6

Page 10: Fairy Tale Experiences

@a

xb

om

A Bh xzm 6

Page 11: Fairy Tale Experiences

@a

xb

om

A Bu

wheee!

Page 12: Fairy Tale Experiences

@a

xb

om

A Bu

wheee!

Page 13: Fairy Tale Experiences

@a

xb

om

wheee!easy!

Page 14: Fairy Tale Experiences

@a

xb

om

OFF ONAUTO-PILOT

Page 15: Fairy Tale Experiences

@a

xb

om

Page 16: Fairy Tale Experiences

@a

xb

om

profit

buyer uses reptilian brain

Page 17: Fairy Tale Experiences

@a

xb

om

How wasyour

Whatexperience?

experience?

Page 18: Fairy Tale Experiences

@a

xb

om

The user and you.

Page 19: Fairy Tale Experiences

@a

xb

om

The user and you.I promise to take good care of you.

taking responsibility obligation · control

promise · conscience pledge · care for

Page 20: Fairy Tale Experiences

@a

xb

om

OFF ONAUTO-PILOT

Page 21: Fairy Tale Experiences

@a

xb

om

Page 22: Fairy Tale Experiences

@a

xb

om

Ask a psychiatrist

Page 23: Fairy Tale Experiences

@a

xb

om

Buying milk online

6 for 70kr

Page 24: Fairy Tale Experiences

@a

xb

om

Honey!?

18 litres of

Huh!?

of milk?!

Page 25: Fairy Tale Experiences

@a

xb

om

Making something easy does not create loyalty. Understanding people’s

real story does. Patience does.

Caring does.

Page 26: Fairy Tale Experiences

@a

xb

om

Page 27: Fairy Tale Experiences

@a

xb

om

Page 28: Fairy Tale Experiences

@a

xb

om

Page 29: Fairy Tale Experiences

@a

xb

om YOUR WEBSITE HOME      INFO        ABOUT        CONTACT

WE ARE UNIQUE

READ MORE

We are extremely unique and different from our competitors by having a website that looks exactly the same.

Always. Three. Columns.We could have four

columns. But everyone else has three.

Feeling creative we added pic of smiling

woman here.

Yup, the website layout says we can

offer only 3 services.

Idea stolen, with utmost respect, from Dave Ellis. / novolume.co.uk

Page 30: Fairy Tale Experiences

@a

xb

om

@ax

bom

Page 31: Fairy Tale Experiences

@a

xb

om

Goal

Page 32: Fairy Tale Experiences

@a

xb

om

Goal

PREYPAL

Page 33: Fairy Tale Experiences

@a

xb

om

OFF ONAUTO-PILOT

Page 34: Fairy Tale Experiences

@a

xb

om

Goal

Think.

Think.

Think.

Think.

Think.

Page 35: Fairy Tale Experiences

@a

xb

om

Goal

Page 36: Fairy Tale Experiences

@a

xb

om

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi condimentum nisi non dui ornare, sodales commodo dui fringilla. Aliquam vehicula magna urna, id sollicitudin nunc placerat ut. Aliquam faucibus accumsan sollicitudin. Aenean eu ornare elit, ut eleifend libero.

Phasellus ut euismod ex

Quis porta enim

Donec elementum sapien et justo accumsan dignissim

CRAS FAUCIBUS

Donec elementum sapien et justo accumsan dignissim

Page 37: Fairy Tale Experiences

@a

xb

om

Consistent user experience is newspeak for

SWITCH OFF THE BRAIN.

#BreakingNews

Page 38: Fairy Tale Experiences

@a

xb

om

Good friction gives guidance.

Page 39: Fairy Tale Experiences

@a

xb

om

Good friction creates resilience.

Page 40: Fairy Tale Experiences

@a

xb

om

Curling

Page 41: Fairy Tale Experiences

@a

xb

om

Curling parentsTreating children like curling stones, sweeping and smoothing

their path, essentially creating zero friction.

This makes it hard for the children to make balanced decisions and sets them up for disappointment and adversity.

Page 42: Fairy Tale Experiences

@a

xb

om

Treating children like curling stones, sweeping and smoothing their path, essentially creating zero friction.

This makes it hard for the children to make balanced decisions and sets them up for disappointment and adversity.

Curling parentsdesigners

users

users

Page 43: Fairy Tale Experiences

@a

xb

om

People need to feel accomplishment.

It is liberating to clear obstacles. THAT is an experience.

Game designers ADD obstacles.

Page 44: Fairy Tale Experiences

@a

xb

om

Renting a room by the hour

Page 45: Fairy Tale Experiences

@a

xb

om

You will find the password by reading the welcome information carefully.

In this film you will find the password for logging in to the booking system, 5 small characters. Your username is in the confirmation e-mail.

Code of conduct explained whilst giving out one letter of the password every thirty seconds.

Page 46: Fairy Tale Experiences

@a

xb

om

https://hbr.org/2016/03/kevin-spacey triggerstreet.com

“Dana made it hard for people to join, but that was great, because our members were loyal, active

and serious.”

Kevin Spacey about creating triggerstreet.com, a community for script writers.

Page 47: Fairy Tale Experiences

@a

xb

om

You don’t want to catch everyone.

CATCHING EVERYTHING is not an example of good design. You need insights about who you want to reach.

Page 48: Fairy Tale Experiences

@a

xb

om

You must decide where your loyalty lies.

user business goal

Page 49: Fairy Tale Experiences

@a

xb

om

Do not hide things that help your users make conscious, deliberate

choices in your product or service.

Page 50: Fairy Tale Experiences

@a

xb

om

I’m looking for this…

You can think like

this…

We work like this…

Thanks! I get it…

Ok, I’ll do this…

You decide if you move

on…

Page 51: Fairy Tale Experiences

@a

xb

om

Goal

Page 52: Fairy Tale Experiences

@a

xb

om

That was a good

workout!

Page 53: Fairy Tale Experiences

@a

xb

om

Only then can we livehappily ever after.

Page 54: Fairy Tale Experiences

@a

xb

om

@axbom

“Of course you aren't scared of me. I'm not the wolf. You are.”

axbom.com/fairytale

– The Bad Ones, Stylo Fantome