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2000
2000 vs 2015
2000 Travel Tech
2000 vs 2015 Travel Tech
via Bud Caddell
Evolution: Me > Design Team > Company
Evolution: Making Sites > Strategies & Solutions
DEVELOPMENTS
○ Social Media
○ Mobilization
○ Open Source
○ Collaborative Consumption
○ Advanced Entertainment
○ Data & Analysis
○ Storytelling
○ Personalization / Targeting
○ Internet of Things
○ Mapping/Geo
○ Cloud
○ Payment / RFID
○ Semantic Web
○ Bandwidth & Coverage
POPULAR TOPICS
○ Mobile-First
○ Designing In Browser
○ Progressive Enhancement
○ Tracking Hours
○ Native Apps / Web Apps
○ Remote Working
○ Agile Development
○ Product or Agency
CONDITIONING
○ Short-Form
○ Quick-Scan
○ On-Demand
○ Low-Cost
○ Hyper-Sharing
○ Context-Switching
○ Virtual
REFLECTIONS
○ Empathy
○ Vulnerability
○ Thankfulness
○ Prioritization
○ Habits
○ Confidence
○ Motivation
○ Creativity
○ Happiness
○ Focus
I’D LIKE TO SHARE
○ 15 Tools
○ 3 Themes
○ 3 Personas
○ 3 Quotes
○ 3 Last Things
15 TOOLS
No. 1Priorities Matrix
No. 2Golden Circle, via Simon Sinek
No. 3Conversion Funnel
No. 4No. 4Design Process, Design Thinking, via IDEO
No. 5Triple Constraint
No. 6Story Structure, Freytag’s Pyramid
No. 7Fogg Behavioral Model, via Dr. BJ Fogg
No. 10No. 8Peak End Rule, Closure Rule, via Curt Arledge
No. 9Hierarchy of Needs & Motivations, via Maslow
No. 10Mind Map
No. 11
Authority vs Options
No. 12
Effective Response
No. 13
Rule of Three
P.O.S.T.Purpose Outcome Structure Time
No. 14
Face to Face
No. 15
3 THEMES
1: Getting Better Work
Work that:
○ Presents an interesting challenge or subject
○ Provides the time & resources needed
○ Allows for autonomy & trust
○ Has a significant impact
Work that is:
○ Researched
○ Prototyped
○ Tested
○ Iterated & Refined
○ Accessible
○ Secure
○ Responsive
○ Measured
○ Analyzed
○ Documented
○ Marketed
○ Automated
○ Quality-Assured
○ Extendable
Work that is:
○ Unique
○ Memorable
○ Powerful
○ Innovative
Work that has:
○ Great technology
○ Great copywriting
○ Great interactions
○ Great __________
Takeaways:
○ All of those criteria will never align
○ What we do is complex and expensive
○ Education and prioritization are more important than ever
2: Strategy vs Production
○ Being known for thinking as much as execution
○ Presenting with authority vs presenting options
○ But strategy can become bloated if not done well
3: Constraints
○ Constraints as rules
○ Constraints as excuses
○ Constraints as blockers
○ Constraints as motivators
○ Constraints as things to be ignored
3 PERSONAS
1: The Observer
2: The Catalyst
3: The Finisher
3 QUOTES
“Perfectionism is a 20-ton shield that we lug around thinking it will protect us when, in fact,
it’s the thing that’s really preventing us from being seen and taking flight.”
Brené Brown
“In a digital world of abundant choice and scarce attention, it’s never been easier for our work to be ignored. Everything we do must be remarkable, attention-earning, and sharable.”
Bud Caddell (paraphrased)
“Stop asking what’s in it for you and start giving gifts that change people. Then, and only then, will you have
achieved your potential.”
Seth Godin
3 LAST THINGS
Have fun, stay thankful, be honest.
THANKS.