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The Influence of Supply and Demand in Lyft's Mobile Design
Designing a Peer-to-peer Marketplace
What is Lyft?
Your Friend With a Car
18 cities & growing
1,000,000+rides completed
Stacey’s story
More than a transaction
Stacey Stacey’s shoes
Supply & Critical Mass
No Egg
No Chicken, No Egg; No Egg, No Chicken
No Chicken
Find a chicken, raise a farmReaching critical mass in SF
2 Apps?Passenger app & Driver app
Driver app
Passenger app
?
Great guests make great hosts
1 AppWith 2 Modes
Driver app
Passenger app
+
Driver Passenger
1 AppWith 2 Modes
Critical Mass
Availability is our most important feature
Wait List, Oct 2012
Throttling demandKeep power users happy, get newbies excited, recruit drivers
… and not get hammered by unmet demand
Community-powered SupplyEarly days, no mode switcher, just a promo
Blurring lines
CuriosityConverting passengersA simple change with a big impact. True peer-to-peer.
A discoverable entry point
WEEK (JAN-APR 2013)
DR
IVER
LEA
DS
Driver Leads via App
175
350
525
700
JAN 7 MAR 4 APR 29
Nav bar entry point launched8x wk/wk growth
37%
36%
27%USE LYFT AS PASSENGER 27%
73%
ARE DRIVERS ONLY
WERE PASSENGER FIRST
Lyft Drivers
Community-powered, people-focused.
The Lyft Community
The Lyft Community
