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What is the next step in App development? At Edenspiekermann we believe that smartphone apps are often too cumbersome or intrusive for regular use. Smart environments will be the future and mobile devices will communicate and interact with items in the environment.
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edenspiekermann_
amsterdam berlin san francisco stuttgart
from smartphone apps to smart environments
Appril Festival – The Next stAPP
Edo van Dijk09.04.2013
edenspiekermann_
In 2012 twice as many mobile devices were sold as PC’s
edenspiekermann_
The future of the internet is mobile
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ContextContent
why
what
who
when
wherehow
Users
edenspiekermann_
now
here
ContextContent
why
what
who
when
wherehow
Users
edenspiekermann_
Mobility
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Smartphone apps
Smart environments
edenspiekermann_
Location: HelsinkiProject: Urbanflow
« We’re making the city more transparent to its people, displaying data and making people care more. »
Adam Greenfield, Urbanscale
edenspiekermann_
edenspiekermann_
« I believe when you make the information more transparent it affects people’s behavior. »
Sami Niemelä, Nordkapp
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1 2 3
urbanflow.iovimeo.com/26030147
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Location: ’s-HertogenboschProject: “Pieken in de Delta”Sub project: What moves travelers on the platform
edenspiekermann_
The customer journey
What does my trip look like?
Planning trip through web
and/or mobile
Travel information
Waiting
Orientation
Finding position
Orientation
Finding position
Train information
Finding the door
Waiting
Walking to the train
Waiting
Finding a seat
Preparation Waiting Getting in/out
On the platform
At homeStation hall /
tunnelPlatform
Train didn’t arrive yetPlatform
Train arrives In the trainGetting on boardWaitingTo the platformTo the station
edenspiekermann_
We can do this differently
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Actual pilot situation on platform 1, station ’s-Hertogenbosch
Orange means: fairly crowded
Green means: ample space here
edenspiekermann_
Easy payments
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Gold Paper Plastic ??
?
edenspiekermann_
Location: WorldwideProject: Wirecard eWallet
edenspiekermann_
« Develop a white-label e-wallet that replaces your whole physical wallet. »
edenspiekermann_
Initial designs
edenspiekermann_
Various interaction models were explored
edenspiekermann_
edenspiekermann_
How can you manage these massive changes?
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FromExperience Design
User Interface DesignInteraction Design
Product Design
To Experience
Strategy
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« One of the main goals of Experience Strategy is to provide indications about what people should be thinking about a company’s service in 5 or 10 years, and how the values of the brand will be expressed independently from the touchpoints and technologies. »
– Fabio Sergio, frog design
edenspiekermann_
ViabilityAttractive for the
company
DesirabilityAttractive for the
customer
Brand fitIn line with the desired
brand experience
FeasibilityTechnical and organizational
Experience‘Sweet spot’ Based on IDEO’s Design Thinking Model
edenspiekermann_
« The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they become indistinguishable from it. »
– Mark Weiser
edenspiekermann_
amsterdam berlin san francisco stuttgart
thank you
edenspiekermann.com/en/mobile
@edenspiekermann
