5 Essential Uses of Graphic Design in Brand Building

Gary St. Clare

Logo

The first place most people start when designing their brand, the logo is a symbol that aims to express a company's values, ideology and spirit, all in one memorable pocket-sized image. This is where graphic design meets intuition and vision, to capture the feel of the brand.

Business Cards and Stationery

There is more to good business card design that simply slapping your logo onto card stock with your contact details. More and more businesses are using innovative graphic design to make their business cards stand out from the crowd and to differentiate their brand.

Packaging

While different products will have different packaging design requirements it is essential that the overall design ties in with your company brand for instant recognition. Good graphic designers will create a brand identity for your packaging, while still designing different looks to distinguish different products and product lines.

Website

These days your company website is often a first point of contact for potential clients, so it is important that its design reflects your corporate identity as well as looking attractive. It's all too easy to put the look and design element ahead of user experience in web design, so be aware of this.

Social Media

Don't forget the other aspects of your web presence when it comes to graphic design services. Make sure your company Facebook page is custom designed for you, that your Twitter background ties in with your brand and so on.

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