Gemare Falzarano Resume, Graphic Design, Art Director, Illustrator, Concept, Production Artist

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Graphic and Communications Design Consultant


  • 1. 515 east 14th street apartment 5c, new york, ny 10009 / 646.299.2225 / QUALIFICATIONS PROFILE Creative and multitalented bilingual Graphic Design Consultant with extensive experience in marketing, multimedia, and print design. Exceptional interpersonal skills; collaborative and dynamic team player who thrives on leadership through communication; keeps coworkers result focused and delivers comprehensive and cohesive design. Skilled in client, vendor relationships and negotiations; an inventive creator of business building strategies and campaigns; accustomed to performing in deadline-driven environments with an emphasis on working within budget requirements. Creative experience in the following: PRINT ILLUSTRATION WEB & MULTIMEDIA Magazines & Newspapers Magazine Ads & Covers Web Site Design Brochures & Newsletters Medical & Educational Web Banners OOH & Signage Event Collateral Television Posters & Post Cards Package CD Cover Design Logos & Business Cards Internet Photomontages Stationary Childrens Books Web Product Demos PROFESSIONAL EXPERIENCE Freelance, New York and Puerto Rico, 2003 - Present Art Director, Graphic Designer & Production Artist Successfully managed and coordinated graphic design projects from concept through completion, collaborated with client/agency Creative Directors to create vision, conceived design consistently on strategy, on time and on budget. Clients include: The Footsteps Group (an AA Omnicom Agency Partner), Prime Access, Circ.Us,DDB, Global Hue, Scholastic, HispanAmrica, Taconic Design Group, Aragon Advertising and the NYU Cancer Institute. Key Achievements: Concept, design and production of multicultural national advertising campaigns for: Alli, Nationwide Insurance, Nissan Altima and Infinity Concept, design and production of national bilingual signage for Exxon Mobil Concept and design of website and collateral material for high-end interior design company Concept, design and production of collateral material; direct mail and promotional posters for Comcast Digital Cable and Verizon Wireless Designed print portion of award winning Hispanic Market DR Campaign for Viagra (DTC Pharma Gold for Best Multicultural Campaign) HispanAmrica, New York, NY, 2006 -2007 Associate Creative Director Responsible for building, motivating and directing design for entire agency portfolio. Coordinated freelance designers, consultants, and vendors to meet all creative and budgetary requirements. Assisted Creative Director with all new business presentations, storyboards and managed all graphic
  • 2. needs for the agency. Clients included: Gerber Life Insurance, The NY Lottery, Foxwoods Resort & Casino, Pfizer Pharmaceuticals Inc., Benjamin Moore, Genentech, Novo Nordisk Inc., Provident Bank and The Mortgage Collaborative. Key Achievements: Concept management and design of Hispanic market DR campaign for Gerber Life Insurance: DR Television and Fulfillment Kit Developed original event collateral for Benjamin Moores Hispanic Heritage Month Corporate Celebration Created identity campaign and collateral material for Mortgage Collaborative: logo, website design, consumer collateral and POS materials Art directed bilingual medical materials for Caduet and Selzentry for Pfizer Designed print ads, information booklets, medical guidelines and PPI (Patient Product Information) for the PPA (Partnership for Prescription Assistance) Wells Fargo Bank, WFSC Retail Systems Learning & Development, San Francisco, CA, 1998 -2003 Senior Designer Created design themes for internal training materials. Collaborated with Bank management to understand their design and communication needs plus executed computer generated artwork for all training manuals. Key Achievements: Concept, design and production of Banks computer systems training materials EDUCATIONAL BACKGROUND Master of Arts, Communications Design, 1997 Pratt Institute Department of Communications Design, New York, NY Bachelor of Arts & Sciences, Fine Arts, Cum Laude, 1992 University of Puerto Rico, Mayagez Campus, PR TECHNICAL PROFICIENCY Acrobat, Illustrator, Photoshop, InDesign, Quark Xpress, Microsoft Word, Power Point and Excel EXHIBITIONS Aquent Art Exhibition, San Francisco, 2001 Puck Building Art Exhibition, New York, 1997