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© 2010 Sea Communications © 2010 Sea Communications Welcome to GSJ South West

Global Service Jam | Falmouth

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The slides used to support our Global Service Jam at Pool Innovation Centre

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Page 1: Global Service Jam | Falmouth

© 2010 Sea Communications© 2010 Sea Communications

Welcome to GSJ South West

Page 2: Global Service Jam | Falmouth

© 2010 Sea Communications

Friday (Pool Innovation Centre)

6:00pm Welcome & ice-breaker

6:30pm Global themes and achievements for the jam are presented.

6:30pm www.servicedesignsw.org is active for anyone living in the South West.

7:45pm Supper

9:00pm Set a challenge (based on need relevant to local area)

10:30pm Close (website still live)

Page 3: Global Service Jam | Falmouth

© 2010 Sea Communications

Saturday (Pool Innovation Centre)

9:00am Arrival & breakfast

9:30pm Warm up (ice-breaker)

9:45am Diagnose // Understand the nature of the challenge in more depth.

9.45am Co-discover // Wider community research examining the local issue.

1:00pm Lunch (fend for yourself)

2:00pm Sharpening the brief

Page 4: Global Service Jam | Falmouth

© 2010 Sea Communications

Saturday (Pool Innovation Centre)

2:45pm Break

3:00pm Co-design // generating new ideas and innovations.

5:00pm Supper

6.00pm Co-develop // developing the service prototype.

9:00pm Close

Page 5: Global Service Jam | Falmouth

© 2010 Sea Communications

Sunday (Jubilee Wharf)

9:00am Arrival & breakfast

9:30pm Document working prototype

1:00pm Lunch (fend for yourself)

2:00pm Legacy

3:00pm Close

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© 2010 Sea Communications© 2010 Sea Communications

Ice-breaker

Page 7: Global Service Jam | Falmouth

© 2010 Sea Communications

What is service design?

Done to Do with

Traditionalapproach

Service design approach

Page 8: Global Service Jam | Falmouth

© 2010 Sea Communications

What is service design?

© 2010 Sea Communications

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© 2010 Sea Communications

What is service design?

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© 2010 Sea Communications

[ Why ]Is service design

important?

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© 2010 Sea Communications

Examples of service design

How do you encourage thousands of people living in a city to make more journeys without increasing congestion or pollution?

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© 2010 Sea Communications

Examples of service design

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© 2010 Sea Communications

Examples of service design

How do you encourage people to take the stairs instead of the escalator?

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© 2010 Sea Communications

Examples of service design

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© 2010 Sea Communications

Examples of service design

How do you help young people who’ve slipped through the net to have a career?

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© 2010 Sea Communications

Examples of service design

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© 2010 Sea Communications

Question

What did you notice about these three examples?

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© 2010 Sea Communications

Question

What did you notice about these three examples?

© 2010 Sea Communications

Defining the challenge (6:30pm – 9.00pm)

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© 2010 Sea Communications

QuestionSetting our challenge (9:00pm – 10.30pm)

© 2010 Sea Communications

Page 20: Global Service Jam | Falmouth

© 2010 Sea Communications© 2010 Sea Communications

Welcome to GSJ South West

Page 21: Global Service Jam | Falmouth

© 2010 Sea Communications© 2010 Sea Communications

Ice-breaker

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© 2010 Sea Communications

Where are we in the service design process?

© 2010 Sea Communications

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© 2010 Sea Communications

Diagnose // understand the nature of the challenge

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© 2010 Sea Communications

Diagnose // understand the nature of the challenge

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© 2010 Sea Communications

Diagnose // understand the nature of the challenge

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© 2010 Sea Communications

Diagnose // understand the nature of the challenge

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© 2010 Sea Communications

Diagnose // understand the nature of the challenge

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© 2010 Sea Communications

Diagnose // understand the nature of the challenge

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© 2010 Sea Communications

Diagnose // understand the nature of the challengeQuestionDiagnose // understand the nature of the challenge

© 2010 Sea Communications

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© 2010 Sea Communications

Diagnose // understand the nature of the challengeQuestionDiagnose // understand the nature of the challenge

© 2010 Sea Communications

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© 2010 Sea Communications

Co-discover // examine the local issue

Page 32: Global Service Jam | Falmouth

© 2010 Sea Communications

Co-discover // examine the local issue

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© 2010 Sea Communications

Co-discover // examine the local issue

Page 34: Global Service Jam | Falmouth

© 2010 Sea Communications

Co-discover // examine the local issue

Page 35: Global Service Jam | Falmouth

© 2010 Sea Communications

Co-discover // examine the local issue

Page 36: Global Service Jam | Falmouth

© 2010 Sea Communications

Diagnose // understand the nature of the challengeQuestionCo-discover // examine the local issue

© 2010 Sea Communications

Page 37: Global Service Jam | Falmouth

© 2010 Sea Communications

Question

What did you notice about these three examples?

© 2010 Sea Communications

Sharpening the brief (2pm – 2.45pm)

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© 2010 Sea Communications

Sharpening the brief

© 2010 Sea Communications

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© 2010 Sea Communications

Co-design // generating new ideas & innovations

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© 2010 Sea Communications© 2010 Sea Communications

Co-design // bullseye (activity 1)

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© 2010 Sea Communications© 2010 Sea Communications

Co-design // role play (activity 2)

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© 2010 Sea Communications

1. No idea is a bad idea

2. No limiting factors at this stage

3. Think BIG!

4. Everyone’s voice and idea is equally valid

5. Withhold your judgement

6. Quantity not quality at this stage

7. Build on the ideas of others

Co-design Rules

Page 43: Global Service Jam | Falmouth

© 2010 Sea Communications

Changing Perspective

The year is 2040

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© 2010 Sea Communications

Changing Perspective

You are Richard Branson

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© 2010 Sea Communications

Changing Perspective

Your only resource is people

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© 2010 Sea Communications© 2010 Sea Communications

Co-develop // develop the service prototype

© 2010 Sea Communications

Page 47: Global Service Jam | Falmouth

© 2010 Sea Communications