Graphic Concept.

How to deal with colors.

Mistakes i should avoid.I can make my own ADV.

CONTENTS

There are more than in the world.

They do every day.

About aregoing on right now.

50% of them are unbearable.

Lots of designers are killing companieswith bad designs.

A VICIOUS CIRCLE

Bad designs =

Bad communication. Bad relations.

Less sales. Less money.Less training.

Why they need designs?

What is branding?

The perceived emotional corporate image as a whole.Everything a company does, everything it owns and

everything it produces should reflect the values and

aims of the business as a whole.

Not a Few elements – some colors , some fonts, a logo, a slogan.

It is the consistency of this core idea that makes up the company, driving it, showing what it stands

for, what it believes in and why they exist.

What is identity ?

The visual aspects that form part of the overall brand.

A Logo (The symbol of the entire identity & brand).

Stationery (Letterhead + business card + envelopes, etc.).

Collateral Marketing (Flyers, brochures, books, websites, etc.).

Products & Packaging (Products sold and the packaging in which they come in) .

Apparel Design (Tangible clothing items that are worn by employees).

Signage (Interior & exterior design).

Messages & Actions (Messages conveyed via indirect or direct modes of communication).

Other Communication (Audio, smell, touch, etc.).

Anything visual that represents the business.

What is a logo ?

A logo is for… identification. Like peopleA logo identifies a business in its simplest form via the

use of a mark or icon. To understand what a logo is, we must first understand

what it is for.

Simple

Memorable

Timeless

Versatile

Appropriate

SIMPLE

MEMORABLE

TIMELESS

An effective DESIGN should be timeless – that is, it will stand the test of time. Will the logo still be effective in

10, 20, 50 years?

VERSATILE

Printed in one color? Printed on the something the size of a postage stamp?

Printed on something as large as a billboard? Printed in reverse (ie. light logo on dark background

APPROPRIATE

R E DAction, Adventure, Aggressive, Blood,

Danger, Drive, Energy, Excitement, Love.

P I N KAppreciation, Delicate, Femininity, Floral,

Gentle, Girly, Romantic, Soft and Tranquil.

O R A N G ECreativity, Enthusiasm, Fun, High-Spirited

and Youthful.

Y E L L O WCaution, Cheerful, Curiosity, Happiness,

Joy, Playful, Positivism, Sunshine and Warmth.

G R E E NCrisp, Environmental, Fresh, Harmony,

Health, Healing, Money, Nature and Renewal.

B L U EAuthority, Calm, Confidence, Established,

Loyalty, Power, Success, Secure andTrustworthy .

B R O W NCalmness, Depth, Earth, Natural,

Simplicity, Serious, Subtle, and Woodsy.

B L A C KAuthority, Bold, Classic, Formality, Mystery,

Secrecy, Serious and Tradition.

W H I T ECleanliness, Peace, Purity, Refined,

Simplicity, Surrender and Truthfulness.

HOW MANY COLORS WE HAVE ?100 X 100 X 100 X 100 =100000000

Typographic chaosDon’t use too many fonts or weights (two maximum). Don’t use

predictable, crazy, or ultra thin fonts.

Poor font choiceAll fonts have their own personality .

Relying on special effects or colorwork in black and white first and then add the special effects or

color later.

Using raster imagesA logo should be designed in a vector graphics program such as Adobe Illustrator to ensure that the final logo can be scaled to any

size, enabling the logo to be applied easily to other media.

Settling for a monogramOne of the more common mistakes of the amateur logo designer

is trying to create a monogram out of the business’ initials(Bob’s Hardware would become a logo made out of B & H).

Copying, stealing, or borrowing designA designer sees an idea that he likes, does a quick mirror, color

swap, or word change, and then say “it’s my idea”.

Not cleaning up logo filesTake note of the hidden wave in this logo design.

Not delivering correct files to client Delivering the right files to your client is one way to ensure that your client never comes back asking for revisions or different

versions of a logo.

What Is A Design Brief?

A design brief should primarily focus on the results and

outcomes of the design and the business objectives of thedesign project.

How To Write An Effective Design Brief?provide as much detail as possible! This does not mean one

line answers.

What does your business do?What does your company / organization do?

What is your company’s history?

What are the goals? Why?Are you trying to sell more products or get awareness of your

product / service?

Do you want to completely reinvent yourself or are you simply updating your promotional material?

Tip: You should also provide old promotional material to assist the designer.

Who is the target market?the age, gender, income, tastes, views, attitudes, employment,

geography, lifestyle of those you want to reach.

What are the specifications?What size is the design going to be?

Where is it going to be printed / used?The web, business cards, stationery, on your car?

What other information should the designer know in regards tospecifications?

Have you got a benchmark in mind?example the customer like and dislike

Do you have any More Tips of what should be in

a Design Brief?

Look &

COMPARE

knowing how to hide your sources.”

Albert Einstein

Be In the Moment.Think on Paper.

Make it perfect & clear.Create your own personal style.

There is always another way.No Rules.

HASSAN NOAMAN