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Things a young designer should know about the profession of design today.
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You’re creative.Right?
“Creativity is the sudden cessation of
stupidity.”
You’re a designer.
You’re a designer.So what do you do?
You solve iIproblems.
Brand MarketingDesign+ +
New marketing is solving brand problems
by solving people problems.
Marketing and advertising has to change from saying things at people, to doing things with and for people.
Gareth Kay, Goodby Silvertein & Partners
From ideas that are content, to ideas that
create content.
From ideas that are things, to ideas that
do things.
How?
Design Thinking
Design Thinking(look it up)
"Design thinking is a discipline that uses the designer’s sensibility and process to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.
Tim BrownIDEO
A person or organization instilled with that discipline is constantly seeking a fruitful balance between reliability and validity, between art and science, between intuition and analytics, and between exploration and exploitation.
Tim BrownIDEO
The greatest challenge to any thinker is stating the problem in a way that will allow a solution.
G.B. Shaw(random picture of old white guy.)
How to do good work.
Find Collaborators
Copywriters•Read the copy.
•Read Hey Whipple by
Luke Sullivan
Designers•Look around you.
•Find reasons to work
with others
Web Developers•Learn their language.
•Know best practices.
Plannners /Strategists•Be your own.
•You’ll probably suck.
Clients•Bring them in.
•A transaction of value
not just service.
“Always work with craft and intent.”
The effort and struggle to create simplicity and grace lives on in the work like a soul.
Bob Bewlitt(via Luke Sullivan)
