How to Attract Customers to Your Retail Store Using

Window Graphics

When trying to compete with corporate brand names that are internationally known on the retail front,

it’s diffi ult t i g to fi d ou i he a o gst the o petitio . Lea i g si ple a s to att a t usto e s to your location can make all the difference between sink or swim. Window graphics are an excellent

way to make that happen by attracting attention to your business at eye level from anyone walking by.

It goes without saying that the effectiveness of window graphics is so eti es lost he the e’s a se e e lack of foot traffic. Ultimately, the first step towards window graphics success is in finding the right

location to situate your business. Consider the time of day, the week, and the year where customers are

more likely to walk by where you are situated. This knowledge will come in handy when learning how to

target your window graphics towards the audience you have available to your business.

This is your invitation

Window graphics are the equivalent of a welcome rug at eye level. At their best, this is what they are – a

message that welcomes one and all to peruse your retail location. Make it an invitation to invite people

i . You a t to appeal to people’s se se of i pulse a d t to apitalize o that i the fo of a sale. If

you can provide them with something that can entertain them, make them laugh, or make them curious,

it may be enough to make them stop in their tracks and come in for a look.

Know your approach

Tie in a theme to your window display and make it o siste t ith the usi ess that ou’ e p o oti g. Some people choose to go a comic route. Making them laugh is an easy way to get momentary attention.

So ethi g that’s hea tfelt o ge ui e a also se e to att a t a e tai seg e t of the populatio as

well. Some businesses just want to entertain and choose to use a mix of bright colours to catch the eye.

What this breaks down to is knowing what approach you want to take depending on the type of small

business you own and following through with that theme.

Be aware of your environment

Ce tai s all usi ess o e s ha e ee k o to all this positio . Be a a e of ot o l hat’s a ou d the i do g aphi s outside ut also hat’s i the sto e losest to the e t poi t. E e ele e t at pla – try to angle these to a ds the i do displa . E phasize it. E e if it’s just usi g shapes a d olou s, using what you have available to naturally draw the eye towards your window display can mean a very

natural focus towards it.

Do ’t hesitate to ake a big (but tasteful) production

The e a e a e efits to getti g i do g aphi s. The ’ e ot e pe si e ea i g that it’s eas to get a sizeable amount of them. They can be changed frequently or can be kept up for an extended period of

ti e as the e’s o pe it e ui ed to put o e up. The e’s a lot of f eedo to hat ou a do. Take advantage of it. Be creative.

Be clear in the message but easy to interpret from a distance

Know that no one will be close enough to read any fine print. Ensure that the message from your

window graphics can be clearly interpreted from far away and that all print is large enough to read from

that a tage poi t. Less is o e. Cloudi g it up ith a la ge a ou t of detail is ’t goi g to se e it ell. Anything beyond simplicity is a mistake. If you can create a graphic that is animate enough to attract a

pe so o e to it to e a i e it o e losel tha ou’ e got the .

Wi do g aphi s a e a a t fo ut the e’s o eed to o e thi k it. The ost i po ta t pa t to ou marketing is to have fun with it. Just be creative and the audience that walks by will be able to see that.

If the a pi k up o that fu the that’s e ough fo a pe so to oti e.

See more at:

http://signworld.org/how-to-attract-customers-to-your-retail-store-using-window-graphics/