How to Attract Customers to Your Retail Store Using
When trying to compete with corporate brand names that are internationally known on the retail front,
its diffiult tig to fid ou ihe aogst the opetitio. Leaig siple as to attat ustoes to your location can make all the difference between sink or swim. Window graphics are an excellent
way to make that happen by attracting attention to your business at eye level from anyone walking by.
It goes without saying that the effectiveness of window graphics is soeties lost he thees a seee lack of foot traffic. Ultimately, the first step towards window graphics success is in finding the right
location to situate your business. Consider the time of day, the week, and the year where customers are
more likely to walk by where you are situated. This knowledge will come in handy when learning how to
target your window graphics towards the audience you have available to your business.
This is your invitation
Window graphics are the equivalent of a welcome rug at eye level. At their best, this is what they are a message that welcomes one and all to peruse your retail location. Make it an invitation to invite people
i. You at to appeal to peoples sese of ipulse ad t to apitalize o that i the fo of a sale. If you can provide them with something that can entertain them, make them laugh, or make them curious,
it may be enough to make them stop in their tracks and come in for a look.
Know your approach
Tie in a theme to your window display and make it osistet ith the usiess that oue pootig. Some people choose to go a comic route. Making them laugh is an easy way to get momentary attention.
Soethig thats heatfelt o geuie a also see to attat a etai seget of the populatio as well. Some businesses just want to entertain and choose to use a mix of bright colours to catch the eye.
What this breaks down to is knowing what approach you want to take depending on the type of small
business you own and following through with that theme.
Be aware of your environment
Cetai sall usiess oes hae ee ko to all this positio. Be aae of ot ol hats aoud the ido gaphis outside ut also hats i the stoe losest to the et poit. Ee eleet at pla try to angle these toads the ido displa. Ephasize it. Ee if its just usig shapes ad olous, using what you have available to naturally draw the eye towards your window display can mean a very
natural focus towards it.
Dot hesitate to ake a big (but tasteful) production Thee ae a eefits to gettig ido gaphis. Thee ot epesie eaig that its eas to get a sizeable amount of them. They can be changed frequently or can be kept up for an extended period of
tie as thees o peit euied to put oe up. Thees a lot of feedo to hat ou a do. Take advantage of it. Be creative.
Be clear in the message but easy to interpret from a distance
Know that no one will be close enough to read any fine print. Ensure that the message from your
window graphics can be clearly interpreted from far away and that all print is large enough to read from
that atage poit. Less is oe. Cloudig it up ith a lage aout of detail ist goig to see it ell. Anything beyond simplicity is a mistake. If you can create a graphic that is animate enough to attract a
peso oe to it to eaie it oe losel tha oue got the. Wido gaphis ae a at fo ut thees o eed to oethik it. The ost ipotat pat to ou marketing is to have fun with it. Just be creative and the audience that walks by will be able to see that.
If the a pik up o that fu the thats eough fo a peso to otie. See more at: