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How To Attract Visitors to Your Exhibition
StandTips and tricks on how to attract more people to your exhibit
stand
Try it beforehand
Before going to the main show, test it out with your company and make a “simulation” of visitors asking questions. You will learn a lot and you will avoid a lot of mistakes
Be creative
Try out different ideas. Think outside of the box (company). Find different ways of lighting your stand, think of a unique way of presenting your product. If you are different and unique, people will come to you.
Give relevant giveaways
There’s always those companies that give random “branded” bracelets, pens or some random items that don’t really relate to their business. Very often those same items are either thrown away or forgotten in some storage area.When giving away free stuff – stick to what’s related to your product or company. Even if is a branded bracelet – if you are not selling bracelets you should not give it away. Relevant giveaways have a greater impact then random free stuff.
Plan ahead with the event organizer
The placement of your stand is a very important part if you have a specific target group. Sometimes event organizers wont allow certain things in exhibit stands so be sure to talk to the event organizer beforehand. Show him the exhibit design and tell him all your goals and intentions.
Choose the right team
People at exhibit stands are often the leading force when it comes to attracting visitors. Make sure that when you pick the team for your exhibit stand that you choose the right people. This means that you need talkative, extrovert and unique people that know how to attract visitors. Even if someone is very knowledgeable for your product, if he is not a “people person” then he is not right for your team.
Advertise your stand
Posting on Facebook is sometimes not enough. So do a better marketing campaign for your stand. Be it flyers, local radio ad, banners on other websites…whatever. Just make sure that the ad is not generic. Ads should be always very unique and related to your product.
Keep It Simple
Often companies get carried away with huge designs and too many information. Visitors are overwhelmed with the stuff that you are “throwing” at them. So include the most important information and products you would like to promote and keep the exhibition design simple. It’s better to get full attention on a few products then too little attention to all of your products
Be precise with what you want
When giving out your ideas and plans to an exhibit design company, be as precise as you can be and be clear on your plans so both you and the company can do a better job. Clearly explain every little detail and the design company will have an easier job of designing your exhibit stand.A company we recommend is Ignite Retail. For more info, visit http://igniteretail.com/exhibition-design/
How to attract visitors to your exhibition stand
• These simple tips and tricks for exhibition design will increase your engagement and visitors by a great deal.• If sometimes you are not sure or you don’t have enough experience with exhibit design, hire a third-party to do this job for you. • Visit http://igniteretail.com/exhibition-design/ for more information.