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"How to create great 1st design for your startup" presentation by Paulius Papreckis, Sr. UI designer at Seriously Inc. during Hub Camp #13
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How to create great 1st design for your startup. Paulius Papreckis, Sr. UI designer at Seriously Inc.
II Design
III Build
IV Promote
I Explore
Education program cycle
You know that sound that Humpback Whales make? That’s what the logo should look like. * Actual quote from a client.
“
Avoid design by committee. * Even if your Mom thinks that red color would fit here.
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Source: theoatmeal.com/comics/design_hell
Hours of useless meetings and endless debates could be replaced with just a couple hours of testing to see
what users are really doing.
Quick tutorial. How to create good design for you startup.
I spent only 20 min. It looks good [as a teaser], but it’s far from great design.
Your job is to be unique. * The last thing the world needs is another startup. (Teehan-Lax)
2
Back in old days when myspace.com was still dominating…
Be prepared to change your mind. * Just because you did something one way yesterday does not mean it’s the right way to do something tomorrow. (Teehan-Lax)
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dragdis.com
teehanlax.com
Wireframes? First user stories. * You don't tend to start wireframes until you've done the work of understanding your target users, what their goals are…
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Three main questions to answer: Who? What? Why? * describes what your customer will do and get while using your application.
Think about visual hierarchy. * Great hierarchy isn’t always achieved by eliminating complexity, but by managing it (goodgreater).
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Fit to scale: responsive. * Web is not fixed width. Means rethinking content creation. Create once, publish everywhere.
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Smarthpones expected worldwide in 2013:
1.82 billion. * every day more Android phones are activated than babies are born in world
mediaqueri.es
Responsive Web Design
• Use the flexible (fluid) grid.
• Think about content hierarchy
• Break up with pixel-perfection.
• Learn by doing.
© Dave Rupert
Web fonts are important. * As web typography improves, web designers want the same level of control print designers have.
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Arial Verdana Georgia
Comic Sans
Colors are important as well. * designers must understand the meaning of colors in order to convey certain messages.
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kuler.adobe.com
call to action
Learn to say no. * You can’t be great at everything, so pick what you are great at and say no to everything else. (Teehan-Lax)
9
design as process
design as outcome
The job of a designer is not self-expression,
it’s problem-solving.
Thank you. Questions? @PauliusP