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How to Ethically Boost Your Ecommerce Store Sales?

Publisher: Satej Infotech Pvt. Ltd.

BLOG: www.satejinfotech.in/blog

Company: www.satejinfotech.in

Ecommrece Website Development Company in Mumbai explains How

to ethically boost your ecommerce store sales.

Satej Infotech Pvt. Ltd. Sales Improvement Solutions - Business Process Management / MIS Software

satejinfotech.in Tel: 0231- 2620003/9156044824 hello@satejinfotech.in

How to Ethically Boost Your Ecommerce Store Sales?

Internet has taken the market by the storm. Everybody wishes to set up his/her own e-

commerce store. Also, today e-commerce website developers offer several latest strategies at

reasonable prices making it ecommerce a lucrative business. However, the key to succeed in

ecommerce lies in attracting the right audience to the site. You need to be focussed on

engaging qualified consumers to purchase your products.

Here, we have shared a few tips that will help boost your ecommerce store sales ethically.

1. Create Value-Driven Content

Value driven content or story in the form of a blog is the game-changer in today’s times.

If companies employ the right strategies and promote the blog in an efficient way then

they are sure to achieve the desired results.

Another secret to content marketing is getting stories from your customers. Information

like why they chose your brand or your brand makes them feel, etc will benefit you in a

lot many ways. Making your customer the King will really boost your sales.

2. Create and Publish Videos of Your Products

A powerful video with the right information about your products is one of the best ways

to sell your products. For instance, if you are selling shoes online then publish a video

about how it would look on a real person. This helps the consumers to relate to your

products in a better way. Hire a good e-commerce website development in Mumbai

who will ensure that the video is hosted professionally on your website.

You can also publish the video on YouTube or Vimeo. YouTube is the second largest

search engine after Google and also hosting on other servers won’t affect your

website’s page load time.

Satej Infotech Pvt. Ltd. Sales Improvement Solutions - Business Process Management / MIS Software

satejinfotech.in Tel: 0231- 2620003/9156044824 hello@satejinfotech.in

3. Partner with Other Influential Brands

A big trend now is to partner with other influential brand. This will give you access to

more people who may fall in your target audience. The goal here is to reach to a wider

audience that you otherwise would not have been able to get direct access to.

Some ways you can partner with other brands are;

Collaborate on a limited edition product

Support the same cause for charity/non profit

Create and launch email marketing campaigns for each other’s target audience

Create ad campaigns on social media and keep the followers engaged

However, do ensure that you partner with respected brands or those having the

same mission and values as yours.

4. Own Several Misspell in Your Domain

This is one of the most overlooked strategies. If you own several misspell of your own

domain, there are chances of you increasing the traffic several times. Let’s take

swimwear line LimeRicki for example. AT the time of publication, the brand could buy all

of the below mentioned misspells.

LimeRicci.com (available)

LimeRiki.com ($6,425)

LimeRikki.com ($1,250)

TheLimeRicki.com (available)

LimeRici.com (available)

LimeRicky.com

Ensure that the e-commerce website development team keeps this strategy in mind at

the onset of your project.

5. High Quality Social Media Campaigns

Satej Infotech Pvt. Ltd. Sales Improvement Solutions - Business Process Management / MIS Software

satejinfotech.in Tel: 0231- 2620003/9156044824 hello@satejinfotech.in

Social media campaigns must be high on content and engaging enough to hold the

customers attention for long. It is one of the best way to connect with your audience.

Ask questions, be concerned and show that you genuinely care for your fans. When your

consumers will know that you care for them they will do the same in return. This will

also help increase traffic to your website. Google looks for signs of user engagement on

social media before ranking your page and website. More the engagement, higher will

be the ranking and higher will be the volume of traffic.

6. Do Something Drastically Different

If the usual marketing strategies don’t seem to be working for you then you must do something drastically different from others. If you have a high budget you could rope in some celebrities to do a web series for you or make a customer’s dream come true and share his/her story online.

If in case you are a small budget company then you can start small and think of out-of-box strategies to delight your customers.

7. Promote Your Products through Tools and Apps

You can rely on a good e-commerce web development company to create great tools and apps for your brand. New tools and apps are being released in the market almost every day and they must update their knowledge accordingly. This will help you share photos, videos and new launch with your customers on a regular basis.

8. Paid Traffic

This is the best and easiest way to generate sales for your e-commerce store. It may sound like an extravagant solution but if done correctly you will realize that it is quite affordable. Once your campaign strikes the right chord with the target audience, paid traffic can actually take your business to the next level. Think about it.

The above mentioned tips are just a few ways to increase your e-commerce store sales. Please do share any other innovative ways you have applied to attract your consumers and succeed in your ecommerce business.

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