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How to Get the Perfect Logo

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Page 1: How to Get the Perfect Logo
Page 2: How to Get the Perfect Logo

You are currently working hard on a great idea

Page 3: How to Get the Perfect Logo

Now you need a great logo to go along with it in order to create a good first impression

on your potential clients.

Page 4: How to Get the Perfect Logo

We get it; we’ve been there.

Page 5: How to Get the Perfect Logo

We also know many others who were in your exact position.

Page 6: How to Get the Perfect Logo

From our experience, you have two options.

Page 7: How to Get the Perfect Logo

Option A: Create your logo yourself

Page 8: How to Get the Perfect Logo

OPTION B: Hire a designer or design firm

Page 9: How to Get the Perfect Logo

We recommend option B because…

Page 10: How to Get the Perfect Logo

Better results, greater satisfaction

Page 11: How to Get the Perfect Logo

So what should you look for in a logo design firm?

Page 12: How to Get the Perfect Logo

1. Fair Pricing

Page 13: How to Get the Perfect Logo

Basic pay guide for 10 hours of work

Page 14: How to Get the Perfect Logo

Student: $100 – $200 ($10-$20/hour)

Page 15: How to Get the Perfect Logo

Freelancer: $200 – $1000 ($20-$100/hour)

Page 16: How to Get the Perfect Logo

Expert Consultant: $500 – $2000 ($50-$200/hour)

Page 17: How to Get the Perfect Logo

Company: $700 – $2500 ($70-$250/hour)

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Professional: ($1,000 - $15,000 / logo)

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What do most companies spend on logo design projects?

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Startups typically spend between $1,000 - $4,000 on their logo, with most falling around $2,500.

Page 21: How to Get the Perfect Logo

Small Businesses spend around $2,000 - $8,000 with an average of $5,000 for their logo design.

Page 22: How to Get the Perfect Logo

Mid-sized or Larger companies typically spend between $8,000 - $12,000 on logo design, with the

average around $10,000.

Page 23: How to Get the Perfect Logo

Other things to consider when looking for a logo design firm

Page 24: How to Get the Perfect Logo

2. More than one designer on the job

Page 25: How to Get the Perfect Logo

3. Communication & Availability

Page 26: How to Get the Perfect Logo

4. Detailed Research

Page 27: How to Get the Perfect Logo

5. Revisions

Page 28: How to Get the Perfect Logo

6. Data Driven

Page 29: How to Get the Perfect Logo

Data-driven design uses consumer insights to measure a logo’s appeal and performance.

Page 30: How to Get the Perfect Logo

A Data-driven design process guarantees that your logo will be the best in its class

Page 31: How to Get the Perfect Logo

Take Modern Dental and Bright Smile for example, two competing dental services in

the Torrance area.

Page 32: How to Get the Perfect Logo

The goal when designing the Bright Smile logo was to outperform the Modern Dental logo

Page 33: How to Get the Perfect Logo

So, how did we do based on the focus group results?

Page 34: How to Get the Perfect Logo

15% Positive Overall

Reaction

Page 35: How to Get the Perfect Logo

50% Positive Overall

Reaction

Page 36: How to Get the Perfect Logo

BrightSmile ModernDental

233%more likable than theModern Dental logo

Bright Smile logo is

Page 37: How to Get the Perfect Logo

Interesting insights from the Modern Dental logo focus group results

Page 38: How to Get the Perfect Logo

71% of women in the focus group had a Negative

impression towards the Modern Dental logo.

Page 39: How to Get the Perfect Logo

100% of men in the focus group had a Positive impression

towards the Modern Dental logo.

Page 40: How to Get the Perfect Logo

The cause(s) for positive impression.

Page 41: How to Get the Perfect Logo

“It has a Modern look to it. It makes me think of those

Chopper shows you see on tv. It's very different than most

Dental ads you would see. It has an edgy look to it. It

shows they are confident in being a cutting

edge and ambitious dental service. It looks like

something you'd see on the side of a Chopper and not to advertise a dental

office.”

-31 yr. old White or European American Moderate male

Page 42: How to Get the Perfect Logo

“The logo was very easy going, not in a bad way. Just felt it

was easily created, which is ok. I felt at ease with this practice. The

logo feels tough because of the black background, the

bold red lettering signifying the devil, the devil signifying

strength/toughness and the strong tooth in the middle.”

- 33 yr. old White or European American Liberal male

Page 43: How to Get the Perfect Logo

The cause(s) for negative impression.

Page 44: How to Get the Perfect Logo

“The font is strange and difficult to read. The choice of font

and colors, red with black, seem too strong for this

company. Something more soothing might be a better choice. Planning a

trip to the dentist is far from relaxing and induces anxiety in

many people. I feel that it would be more appealing in a

soft script, maybe with earthy tones like sage, silver, and brown.”

-33 yr. old White or European American Moderate, slightly liberal female

Page 45: How to Get the Perfect Logo

“To me black is a gloomy color when it is the predominate

color and I feel the color could be improved on. It also

looks too much like a neon sign and somewhat tacky. It has no real

creativity but is just a sign. It should have some kind of

calming picture with it. And it seems a little

scary too.”

-53 yr. old White or European American Moderate, slightly liberal female

Page 46: How to Get the Perfect Logo

Interesting insights from the Focus Group Results of the Bright Smile Logo.

Page 47: How to Get the Perfect Logo

100% of the women in the focus

group had a Positive impression towards the

Bright Smile logo.

Page 48: How to Get the Perfect Logo

86% of the men in the focus

group had a Positive impression towards the

Bright Smile logo.

Page 49: How to Get the Perfect Logo

The cause(s) for positive impression.

Page 50: How to Get the Perfect Logo

“This screams ‘look at me!’ because of the colors. It grabs your

attention and makes you want to read it. The image is fantastic!!!

The colors are great! The brightness stands out because

it's on a black background. The sun image screams

happiness!”

33 yr. old White or European American Conservative female

Page 51: How to Get the Perfect Logo

“This item feels attractive because the overall design is very

clean and pleasing. I like the font used for the letters, the

colors, and the rendering of the sunman's face. It's just overall very

attractive and pleasing to the eye. The overall message itself

is very cheerful. The words "bright" and "smile" convey a

cheerful message, and the sunman's smile is very happy and cheerful as

well. The sunman's laid-back pose and posture, his wink, and his smile

all convey a sense of supreme confidence.”

-32 yr. old Asian or Asian American Moderate male

Page 52: How to Get the Perfect Logo

The cause(s) for negative impression.

Page 53: How to Get the Perfect Logo

“The item is inauthentic because it looks like a quick

combination of stock images on a black

background. The image is immature because it looks childish

and of low technical skill. A child could have made the

graphic.”

-33 yr. old White or European American Liberal male

Page 54: How to Get the Perfect Logo

Our Data-Driven approach involves the following steps.

Page 55: How to Get the Perfect Logo

include

Step 1- Prepare

Your Brief

include

1 to 7 Traits

RelatedConcepts

Target Audience

Examples

Include (optional)

Include (optional)

Page 56: How to Get the Perfect Logo

Step 2- Detailed Research

Top 4Competitors

Niche orIndustry History &

Trends

Company purpose &

goals

Include

Inclu

de

Include

Page 57: How to Get the Perfect Logo

Step 3 – Set Benchmark

Top Competitor

Market Leader

UsingUsin

g

OR

Page 58: How to Get the Perfect Logo

Step 4 – Sketch Drafts

Send draft to client

Get for client’s

approval

Page 59: How to Get the Perfect Logo

Step 5 – Finalize Approved Draft

Page 60: How to Get the Perfect Logo

Mission Accomplished

Step 6 – Test (Consumer Feedback)Does Final Draft

Match or Top Benchmark?

Go to Step 7

If Yes

If No

Page 61: How to Get the Perfect Logo

Step 7 – Make Necessary Revisions

Page 62: How to Get the Perfect Logo

Mission Accomplished

Step 8 – Test (Consumer Feedback)

Does Revised Final Draft Match or Top

Benchmark?

Go back to Step 7

If Yes

If No

Page 63: How to Get the Perfect Logo

A data-driven design creates confidence and certainty that your logo is indeed the best in

your category.

Page 64: How to Get the Perfect Logo

We are among the pioneers of the data-driven design approach

Page 65: How to Get the Perfect Logo

In addition to our data driven design approach, we only work with the best design firms and

designers.

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Page 67: How to Get the Perfect Logo
Page 68: How to Get the Perfect Logo
Page 69: How to Get the Perfect Logo

We guarantee that your logo will be the best in its class!

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Get started today! Call us, send us an email or fill out the form below and we will get back

to you immediately.

Page 71: How to Get the Perfect Logo

Brand Brilliantly

Youpany Inc. | [email protected] | (323) 807-7218