Innovation Diagnostic

Symneticsy

company innovatinghow would it be?company innovatinghow would it be?

the

innovationthe

innovationinnovation diagnostic

innovation diagnostic

delivers

new i i ht

delivers

new i i htinsights

and

insightsand

understandingsseeing

understandingsseeingg

in a new way the

internal&external

gin a new way the

internal&externalinternal&externalenvironment

internal&externalenvironment

mystery heuristic algorithm

seeingunderstandings

new insightsseeing

opportunities

innovation diagnostic analytic thinking

design thinking

(inspired by Roger Martin)

intuitive thinking

Locking backwards: history and innovation language, value chain, projects and strategyp j gy

Looking socially: understand why and they act as they act, silos, innovation concentrations and relationships

Looking outside: clients and agents perspective about innovation, their energy and language

Looking rationally: understand thewhy, context and processes

Looking emotionally: listen to storiesand experiences

Looking ahead: understand aspirations, see opportunities in the value chain

…and considering several further perspectives

(inspired by IDEO

and the presentand the presentbring the futurebring the future

find the common

innovation language

denominatordenominator

Understand deUnderstand de company's unique innovation energy

Social cross departamental innovation alignment

search for new opportunities andsearch for new opportunities and enriched the value chain

innovationinnovationis contextual, and as

uniquefor each company

i l

qas its people

Understand the innovation energy

(wikipedia)

company innovatinghow would it be?company innovatinghow would it be?

Images

• Slide 4, http://craftzine.com/images/craft/03/DownloadableEyesp // / g / / / y.jpg

• Slide 8, http://arys.free.fr/wpvtl/wp‐content/2007/12/blabla.gif

• Slide 9, http://www.flickr.com/photos/deniscollette/1550512599/sizes/o/

• Slide 10• Slide 10, http://www.flickr.com/photos/jaumedurgell/963445610/sizes/l/

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