The World of 2026 A.D.The Future of Communication

TechnologyBy: Kaitlyn Purdon

Social Learning Theory Focus- how people learn by modeling others People learn by watching others, but they may or

may not perform the behavior Example- You see people grabbing their Starbucks

drink without waiting in line, you know there’s a way to order your drink ahead of time

(Bandura, 2001)

Social Media According to the Pew Research Center, Internet use among

those 65 and older grew 150 percent between 2009 and 2011, the largest growth in a demographic group.

By 2026, Internet use among those 65 and older will grow substantially by CDC other Health organizations using social media to reach this population regarding important issues such as pneumonia prevention or the flu vaccine

Media System Dependency TheoryEcological theory that attempts to

explore and explain the role of media in society by examining dependency relations within and across levels of analysis

Interplay between resources and goals (Grant et al., 1991)

The Future of the Grocery Store In 2016, Click It has been all the rage

allowing customers to order and purchase from a selection of 40,000 groceries online and then pick them up at a Kroger.

Women love it who do the majority of grocery shopping

By 2026, grocery stores will no longer have public access and customers will only be able to pick up their groceries through a local pick up

Dependency is the click list

User & Gratification Theory

• Gives insight into what people do with technology

• Overall, about half of Americans play video games (49-51%)

• People will see new innovations that they are personally interested in

(Rubin, 2002)

The Year of Virtual Reality• VR Headsets are already available in 2016- Google

Cardboard, Samsung Gear VR, Oculus Rift, HTC Vive, Playstation VR

• Luckily for 2026 – VR sets have much room to improve• By 2026 I believe VR sets will actually be affordable and

the health worries will grow tiresome• VR is new and unlike anything that most consumers have

experiences, and as the technology becomes more common and inexpensive, consumer costs will go down

Moore’s Innovation Adoption Rate

• Number of transistors per square inch on integrated circuits had doubled every year since their invention

• New communication technologies are first adpoted by innovators, then early adopters, then early majority, then laggards

• Moore’s theory suggests once the early adopters and majority start adopting the technology, it will be seen in more households.

• The system works be sending data signals over radio frequency waves and your home’s power lines

(Moore, 2001)

Smart House• Security systems are

improving and newcomers are changing the game

• Vivint allows Americans to control certain aspects of their home remotely from an app

• By 2026 the options will be limitless. We will be able to turn on our appliances, start a bath, and record a TV show

The Principle of Relative Constancy

People want to spend money on new services/ products

It would have to be something very compelling for the adopter to give up something else

New money is coming from somewhere- more than likely giving up an old favorite service/ product (McCombs & Nolan, 1992)

The Future of Movie Theaters

Ticket sales have dropped significantly since 2015 in the year 2016

Movie Theaters aren’t used to having to compete with markets like Netflix, Amazon, HBO

By 2026, movie theaters will provide snacks at your reserved seats

Temp. and seat changes with the movie. Senses will come alive

Works Cited• Bandura, A. (2001). Social cognitive theory of mass communication. Media

Psychology, 3, 265-299.• Grant, A. E., Guthrie, K., & Ball-Rokeach, S. (1991). Television shopping: A

media system dependency perspective. Communication Research, 18(6), 773-798.

• Moore, G. (2001). Crossing the Chasm. New York: Harper Business• Rubin, A. (2002). The uses-and-gratifications perspectives of media effects.

In J. Bryant & D. Zillmann (Eds.). Media effects: Advances in theory and

research. Mahwah, NJ: Lawrence Earlbaum Associates, pp. 525-548.

• Peterson, H. (2016, February 17). Kroger has a game-changing new grocery service, and moms are freaking out about it. Retrieved December 10, 2016, from http://www.businessinsider.com/moms-are-going-crazy-for-krogers-new-clicklist-service-2016-2

• Domestic Movie Theatrical Market Summary 1995 to 2016. (n.d.). Retrieved December 5, 2016, from http://www.the-numbers.com/market/

• MPS, A. K. (2016, March 7). A Hot Trend: The Internet, Social Media & The Elderly. Retrieved December 5, 2016, from http://www.huffingtonpost.com/anita-kamiel-rn-mps/older-people-social-media_b_9191178.html