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Wayne Neale Lean UX: Design Method Hack Or Viable UX Methodology?

Kydak Lean UX IUE2014

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Lean UX: Design Method Hack Or Viable UX Methodology?

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Page 1: Kydak Lean UX IUE2014

Wayne Neale

Lean UX: Design Method Hack Or Viable UX Methodology?

Page 2: Kydak Lean UX IUE2014

What is Lean UXInspired by Lean Startup and Agile development theories, it’s the practice of brining the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed

— Josh Seiden & Jeff Gothelf

@ClaireMurray

Page 3: Kydak Lean UX IUE2014

Agile UX vs Lean UX

Page 4: Kydak Lean UX IUE2014

Lean UX

Agile

Design Thinking

Lean Startu

p

Page 5: Kydak Lean UX IUE2014

The Agile ManifestoIndividuals and interactions over Processes

and tools

Working software over Comprehensive documentation

Customer collaboration over Contract negotiation

Responding to change over Following a plan

That is, while there is value in the items on the right, we value the items on the left more.

Page 6: Kydak Lean UX IUE2014

Lean Startup

Page 7: Kydak Lean UX IUE2014

Lean Startup Principles• Entrepreneurs are everywhere• Entrepreneurship is management• Validated learning• Build – Measure – Learn • Innovation Accounting

Page 8: Kydak Lean UX IUE2014

MVP

Page 9: Kydak Lean UX IUE2014

Validated Learning

Everything is an experiment

Page 10: Kydak Lean UX IUE2014

Validated Learning

@LeanUX

Page 11: Kydak Lean UX IUE2014

What did we learn? Pivot or Persevere

Page 12: Kydak Lean UX IUE2014

Premise – New reality• Value was placed on the deliverable• Designers are given requirements and are

expected to produce deliverables• Lean UX reframes the way we do our work• The ultimate goal is not to produce a

deliverable but to change something in the world

• So we can’t do the “figure it all out ahead of time” process that we’ve typically done

Why Lean UX?

Page 13: Kydak Lean UX IUE2014

Principles of Lean UX• Design with whole teams (small, dedicated, co-

located)• Get out of the building• Externalize your ideas early and often• Shared understanding• Building and validating hypotheses• Manage towards outcomes• Remove waste• Small batch size• Problem-focused teams

Page 14: Kydak Lean UX IUE2014

DEV

The Role of UX Changes

UX DEV

UX

Project Time

Work

Eff

ort

Lean UX

Waterfall UX

Work

Eff

ort

Page 15: Kydak Lean UX IUE2014

Lean UX

A fool with a tool is still a fool, he is!