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Assignment #5: Prototype and test Prototype and test Course: Design Thinking Action Lab Stanford University | august 2013 By Núria Rovira | @nurovira75

Laia Zeland's videocurriculum

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Assignment #5 in course "Design thinking action lab", at Stanford University, in august 2013.

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Page 1: Laia Zeland's videocurriculum

Assignment #5:Prototype and test

Prototype and testCourse: Design Thinking Action Lab Stanford University | august 2013

By Núria Rovira | @nurovira75

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0. OriginWhere does it come from?

Our challenge is to redesign the school-to-work transition

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1. The interview

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2. Empathy map

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3. Problem statement

She’s a learner. She’s an open, creative, co-llaborative and reliable environmental technician, who is convinced about:

1) thinking globally and acting locally; 2) the power of innovation applied to improving our Environment;

3) believing in what you do.

Laia Zeland thinks different...

needs to find a collaborative and demonstrative job related to environmental fields because she needs to contribute to solve environmental challenges while sharing knowledge and developing her own concerns.

needs to have a way to create opinion in environmental subjects because she wants people to realise about their importance.

needs to take green feeding because she wants to live in accord with her beliefs.

needs to feel her partner and family support because it is important to make her feel secure.

needs to feel complete, fulfilled because it lets her feel peaceful, giving sense to her life, thinking she’s not wasting her time.

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feeding

Laia Zeland needs different things...

jobsource

love

Self-realization

green and flexiblea way to comunicate

green

Partner and familiy closeness

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4. Ideate solutions

Selected idea

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feeding

jobsource

love

Self-realization

5. Prototype & test a solutionfor selected idea

This week assignment (19/08/2013)

Our challenge is to redesign the school-to-work transition

Selected idea: craft a videocurriculum to apply to organisations which can offer this kind of jobs

Review problem statement: just one (job) because it was too broad + a bit different: “Laia needs

to find a flexible, collaborative and demonstrative job

related to environmental fields, specially Water items, because she needs to contribute to solve environmental challenges while sharing knowledge and developing her own concerns”.

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First notes...

5-1. Prototyping

Laia Zelands videocurriculum

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Let’s see the prototype!Let’s do it!

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my Moëbius band...

- seems infinite / it’s finite

- just 1 side: knowledge + values

- cycle / recycle- liquid / flows

(water expert + being water)

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The complete “travelling”...

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5-2. Testing Laia Zelands videocurriculum

Let’s test it together!Let’s have fun!

It’s been tested by: Rafa, Ana, Anna, Mònica and Anna. Thank you!

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What worked What could be improved

Questions Ideas

- it looks original, different. Good idea! - More images, less text (more visual)

- Branding references (Be water, my friend)

- Beatles song

- Moëbius band: good idea. 1 side!

- Synthesis in writing and explaining concepts

- video should close with positive words (word “failure” in the middle)

- synthesis: concepts

- “contact me” (no “please”)

- just “unsustainability” vs “sustainability”

- It catches attention (to go in, to continue)

- studies done by L. Zeland written somewhere

- Laia Zeland photo somewhere

- if it’s possible, substitute photo by Laia Zeland video, explaining concepts directly (she could sell herself directly)- tools for doing video: Prezi, Power-point, digital camera...

- advertising language (publicity)

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5-3. Reflection about Laia Zelands videocurriculum

What I learnt by testing the prototype:I just did one prototype (didn’t have more time) and should have tried to do another one.I realised it’s a good beginning. It works! People like it!!I realised it was too complex or difficult, too many concepts I wanted to explain;I detected missing items (images!!)And we had a lot of fun sharing the prototype and trying to improve it all together.

What I would like to do next:Doing it, doing the videocurriculum (first draft) including new ideas and improvements.Share first draft with Laia Zeland and know her opinion.

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Assignment #5: Prototype and test

Prototype and test

Course: Design Thinking Action Lab Stanford University | august 2013by Núria Rovira | @nurovira75 |

Laia Zelands videocurriculumthank you for your attention