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My presentation at UX Open in Stockholm 12 oct 2013
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LEAN USER JOURNEYS AND PERSONAS
’Whats the use?’
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Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
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Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
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USER EXPERIENCE (UX)
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
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LEAN UX
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
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learn
buildmeasure
LEAN UX
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
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The experience of a product
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buildmeasure
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
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learn
buildmeasure
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
Enjoyable to use
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learn
buildmeasure
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
Enjoyable to use
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Take care of things that matters
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buildmeasure
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
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What matters to our users?
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buildmeasure
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
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Value in use
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buildmeasure
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
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Lean user journeys & personas
learn
buildmeasure
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
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Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
Persona – visualize a target group
learn
buildmeasure
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learn
buildmeasure
http://www.ux-lady.com/diy-user-personas/
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
Persona – visualize a target group
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learn
buildmeasure
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
Persona – visualize a target group
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Attentive Driving
Idling (sitting in driver seat)
Less attentive Driving
2Get going out on the highway
1Start of truck
3Almost no traffic
4 Traffic jam
4Stuck in traffic jam
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5 Traffic jam
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Driving in normal traffic
User journeys – describe a target group’s experience of your service or product
learn
buildmeasure
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
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Attentive Driving
Idling (sitting in driver seat)
Less attentive Driving
2Get going out on the highway
1Start of truck
3Almost no traffic
4 Traffic jam
4Stuck in traffic jam
3
5 Traffic jam
4
Driving in normal traffic
learn
buildmeasure
User journeys – describe a target group’s experience of your service or product
As a longhauler I want to see my route so that I
can plan my stops on the way.
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
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As a longhauler I want to see my route so that I
can plan my stops on the way.
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- Imagine a solution that takes the user’s context in consideration
- Something that knows what the user probably would like to do
- In a calm and non-distractive way
Lo-Fi sketching
learn
buildmeasure
User journeys – describe a target group’s experience of your service or product
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
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learn
buildmeasure
Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
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learn
buildmeasure
As a longhauler I want to see my route so that I
can plan my stops on the way.
True? False?Margareta Löfvenholm Senior UX Specialist
@gajlof Gaine.se Simplyusable.se
