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Part of the materials for a Lean UX workshop.
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What is?
UsereXperience
What?When?
Why?Where?
How?
YOURPRODUCT
Who?
behavesinteracts
BUILD
DESIGN CONCEPT
RESEARCH
USERCENTERED
DESIGN
BUSINESS
NEEDS
USERNEEDS
It’s easy to learn
It’s a process / method
You get better products
You are already doing it!
4
3
2
1
?
What is
“Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.”
UX designerAuthor of Lean UX
Jeff Gothelf
THE FOUNDATIONS
The Lean Startup
Design Thinking
Agile Methodologies
3
2
1
INNOVATION
DESIGN THINKING
VIABILITY(BUSINESS)
DESIRABILITY(HUMAN)
FEASIBILITY(TECHNICAL)
Innovation
Fosters collaboration & mutual understanding
Empathy for the customer
Broadens horizons
4
3
2
1
AGILE METHODOLOGIES
Responding to change
Customer collaboration
People and interactions
Working software
4
3
2
1
THE LEAN STARTUP
Risk management
Business approach
MVP or Experiments
3
2
1
PRINCIPLES
1CONTINUOUSLEARNINGQUALITATIVE INFOQUANTITATIVE INFOPROCESS
2 ASSUMPTIONS & HYPOTHESESEVERY PROJECT STARTS WITH ASSUMPTIONS
3FOCUS ON COLLABORATIONPEOPLE ARE WHAT MAKES EVERYTHINGPOSSIBLE
4FOSTERMAKINGDON’T DESIGN A PRODUCTDESIGN EXPERIMENTS
5 MANAGINGOUTCOMESDON’T TRACK OUTPUTFOCUS ON OUTCOME
6DEALINGWITH CHANGEMENTAL MODELSPARADIGMS AND BARRIERS
The
PROCESS
2RUN
EXPERIMENT
The
PROCESS
DECLARE ASSUMPTIONS
CREAT E AN MVP
FEEDBACK &RESEARCH
DOESWORK?
How
it
INITIAL PREPARATION
BENCHMARK KPIDATA
PERSONAS
DECLARE ASSUMPTIONS
PROBLEM &HYPOTHESES
METRICSFOR SUCCESS
INCEPTION / IMPACT MAPPING
[Our service/product] was designed to achieve [these goals]. We have observed that it isn’t meeting [these goals], which is causing [this adverse effect] to our business.
How might we improve it so that our customers are more successful based on [these measurable criteria]?
PROBLEM STATEMENT
We believe [doing this] for [these personas] will achieve [this outcome].
We will know we’re [right/wrong] with [this qualitative feedback], [quantitative feedback] or[KPI changes].
HYPOTHESIS STATEMENT
CREATE AN MVP
SIMPLEST THINGYOU CAN BUILD TO VALIDATE
THE BUTTON TO NOWHERE
COLLABORATIVE DESIGN
USER STORY MAPPING & RELEASE PLAN
SKETCHS/WIREFRAMES
PROTOTYPING
SPRINT PLANNING MEETING
CROSS FUNCTIONAL PAIRING
RUN EXPERIMENT
JUST DO IT
FEEDBACK & RESEARCH
TALK TO EVERYONE
PATTERNS & TRENDS
CONTINUOUS DISCOVERY
LEAN UX WORKFLOW
ITERATE TESTEXTERNALLY
VALIDATEINTERNALLY
PROTOTYPECONCEPT
LEARNFROM USER
LEAN UX AGENCY WORKFLOW
ITERATE
TESTEXTERNALLY
CLIENTVALIDATES
CLIENTVALIDATES
PROTOTYPE
CONCEPT
LEARNFROM USER
ITERATE
Some
ISSUES
YES!DOES!
it
1LEAN UX& SCRUMLEARNINGMATURE TEAMCO-LOCATION
STAGGERED SPRINTS
SPRINT 0 SPRINT 1 SPRINT 2 SPRINT 3
PLAN & GATHER DATA
IMPLEMENTDESIGNS
IMPLEMENTHIGH DEVLOW UI
DESIGN FOR SP2DATA FOR SP3
TEST SP1 CODEDESIGN SP3
DATA FOR SP4DATA DATA
CODECODE
DESIGN
DESIGN
TEST SP2 CODEDESIGN SP4
DATA FOR SP5
IMPLEMENTDESIGNS
DESIGN
DEVELOP
IDEATION & SKETCHING
PLANNINGMEETING
TEST USABILITY AND VALUE
THEMED SPRINTS
THEME
2 WEEKS SPRINT 2 WEEKS SPRINT 2 WEEKS SPRINT
2UX DEBT& FOCUSREFACTORYOUR UX
EXPERIENCE CANVAS
3TESTS & SUBJECTSHARD TO FINDRECRUTIMENTEXPENSES
THANKYOU!
?
Agile Coach, Software Craftsman & EntrepreneurI’m on twitter as @jrhuerta
José E. Rodríguez Huerta