Lecture04 / scenarios

Product Service System DesignTongji University, 2011/2012

Lecture04

Scenarios DesignAnd Strategic Concept Guidelines

Scenario Building

…scenarios as we intend them, are visions of the future together with concrete solutions definition that may lead from the current situation to this future vision…

…beyond classical new product definition, new ‘solution’ definition is a larger process envisioning complete new systems including products, services, policies and their related communication…(Francois Jegou)

Case studyNanoplat

Development of a Platform for Deliberative Processes on Nanotechnology in the European Consumer Market based on social computing tools. Projective scenarios simulating possible developments of nanotechnologies in food to stimulate strategic conversation and beta-test the platform.

www.strategicdesignscenarios.net

scenario as a final outcome*

sce-nario A

Polarities and Scenarios Matrix /1

Polarity1

Pol

arity

2

scenario B

scenario D

scenario A

scenario C

Choose a couple of polarities, that you will use to build a matrix. These polarities identify four scenarios, that you will name and briefly describe.The matrix is used to identify different design directions; it is a tool for internal discussion, to understand, map and describe the positioning of the solution.

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Polarity1

Pol

arity

2

scenario B

scenario D

sce-nario A

scenario A

scenario C

Identify the area where your solution will be positioned. To do this you have to discuss a lot, and define which area has more potential, where you can develope some social innovation solution, which needs are more critical, and, last but not least, what are you more interested in.Use the map also in the concept generation phase to map your ideas

Solution positioning


Polarity1

Pol

arity

2

scenario B

scenario D

sce-nario A

scenario A

scenario C

Identify the area where your solution will be positioned. To do this you have to discuss a lot, and define which area has more potential, where you can develope some social innovation solution, which needs are more critical, and, last but not least, what are you more interested in.Use the map also in the concept generation phase to map your ideas



Polarity1

Pol

arity

2

scenario B

scenario D

sce-nario A

scenario A

scenario C

Map case studies and best practices, and describe the most interesting ones in detail.


1

2

3

4

5

Scenario Description

A preliminary overview of the idea, that is produced in order to feed the creative process and orient the following design activities.

Descriptive Title


KeywordsDiscovery, community based tourism, sustainable travel. (...)

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Use Metaphores

"If you can tell a good story about something, or spin a good metaphor, it makes sense to people. This is where the meaning of the design comes from. A clear metaphor is the strange idea that connects two things; for example the cloud and the bolt of lightning, saying—Ah hah! This isn’t a computer, it’s a desktop!

Along with the metaphor, we also need a variety of scenarios, to understand the context of Who is using it, Where are they, and What are they trying to accomplish?"(Bill Moggridge)

Students' final presentation of the research phase.

Lecture + review*Divide into Service team + Product team

Lecture + review

11.09 (today) 11.16 11.23

Lecture + review

Concept presentation-scenario-product-service

11.30 12.07

Schedule

See you Next Wednesday.(I already put this on Slideshare)