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By Liam Belch
MAGAZINE COVER ANALYSIS
KEY FEATURES: VANITY FAIR
Main cover line
Masthead
Cover lines
Selling line
Left Third
Photographercredit
Mainimage
TITLE OF MAGAZINEVanity Fair is a monthly magazine that covers topics such as pop culture, fashion and current affairs, launched in 1983 and published by Condé Nast. The main demographic of the magazine are mostly women but also men teenagers and young adults from the ages of 18+. The content within is not particularly unsuitable for a younger age but is rather sophisticated and more expensive than magazines aimed at a younger age range.
MASTHEAD & SELLINGLINE
The masthead for vanity fair is Very bold and in very large white letters, these defining qualities build up a certain image and have become iconic of the magazine, therefore the full name doesn’t always need to be on display because people will know from the style and rest of the letters what the title is, (e.g. Lady gaga’s head is covering most of the F and A but this doesn’t cause a problem) The selling lines are often based on Shocking Celebrity news to draw readers in with a short vague detail creating an allure of curiosity. Not giving away any details allows the reader to become excited and curious about what could possibly be wrong enticing them to purchase/read the magazine.
MAIN IMAGEThis particular issue of Vanity fair features 3 different covers with a separate main image of lady gaga. The main image is the first thing everybody notices, it is the largest and often most colourful part of magazines to catch the eye and draw peoples attentions to the cover lines around it. The purpose of the 3 different covers is to allow people to pick and choose their favourite one or to collect all 3 solely for the cover, this allows them to sell 3 times as much because people like lady gaga fans will often just buy anything with a picture of her on it. More issues sold means more revenue.
COVER LINES
The cover lines are used to draw people further into purchasing/reading the magazines as they outline the basic content and the reader can then decide if they want to read about what is in the issue. The large STYLE ISSUE shows that this particular issue is focusing more on fashion which draws in the more fashion conscious audience. All other cover lines apart from the main are about fashion. You would read the large style issue first as it is the most predominant and then read the others after it. Even if you read the other lines first you would understand what the issue was about.
KEY FEATURES: HARPER’S BAZAAR
Masthead
Cover lines
Left Third
Selling line
Main Cover line
Cover lines
Main image
TITLE OF MAGAZINEHarpers Bazaar is an upper class Sophisticated monthly magazine fist published in 1867 by Hearst publications. It is a specialist fashion magazine aimed at Upper middle class and upper class women. Aimed specifically at older women rather than younger the content is purely fashion as opposed to Vanity Fair which features articles on pop culture and current affairs.
MASTHEAD & SELLINGLINE
The masthead is the largest print as usual and the design is rather odd because Harper’s is smaller and placed way far behind the larger BAZAAR. Unlike vanity fair the print is over the main image on the front but is covered slightly in one corner by the selling line stating simply ‘’shopping special’’ The selling line doesn’t always need to be so detailed, for example the selling line on vanity fair is a snippet from celebrity gossip article which draws readers in but saying that the
MAIN IMAGEIn Contrast to the other magazine this main image is Behind all the text and more colourful in style. The text is bolder and more overpowering but somehow manages to keep the picture in focus. While the other magazine relies on Celebrity gossip as well this magazine focuses only on Style and Fashion knowing that this is enough to attract the women (and sometimes men) That read the magazine. The splashes of colour and brightness of the magazine are also very different in contrast to the grey, black and white of vanity Fair.
COVER LINESThe Cover lines on Harper’s Bazaar Are much bolder in style and really stand out over the top of the main image. The use of pink and the double special issue text allows the reader to distinguish that this is a special issue straight away as it is the first/second thing your eye is drawn to. On The Vanity Fair cover the cover lines were slightly curved around lady gaga with some over the top of the dark part of the photograph to allow the writing to be distinguishable This magazine is very similar in the fact that the writing is placed specifically around certain areas of the photo to allow the Text to be clearly seen and understandable to those who read it.
