Marine Toys

Vicky Teinaki - Marine Toys Project © 2008 The Hothouse

Shark aTTack!The Hothouse Marine Toys Project


The Hothouse: Generating innovation between multiple parties


Initial Presentation


Wild Safari, Schleich

Lamaze, WOW

+ supporting materials

Initial Proposal: narrative, ecology, bath


Initial Prototypes

Scale 1:25 4 September 2007

160mm(4m)

80mm (2m)

60mm(1.5m)

100mm(2.5m)

40mm(1m)

eatseats

eats

eats

eats

eats

eats

eats

280mm (7m)


Storytelling and foodchains: Sea Hunters and Rocky Shore


Validation: marine (Steve O’Shea, Kelly Tarltons), education (Mainly Toys)


Validation: Toys (Zuru Toys, Planet Fun)


Student input: BDes, BBus, BProdDes


Narrative testing with children

What is the ‘hook’?

Can you add a twist (a new spin on an old toy)?

It’s all about play - preferably open ended play....

Children think differently from adults!$0.7b (0%)

$2.7b (+8%)

$1.2b (-7%)

$2.7b (+1%)

$1.1b (+17%)

$2.4b (0%)

$3.3b (+4%)

$2.8b (-5%)

$1.4b (+3%)

$2.2b (+9%)

Constructive Symbolic Physical Co-operative Games

<2 yrs

2-4 yrs

4-7 yrs

7-11yrs

>11yrs

Constructive

Symbolic

Physical

(none)


Toy workshop: pushing around insights from Zuru and Planet Fun


One workshop result: Marine Russian Dolls

B B

SECTION B-BMARINE TOYS 24 MARCH 2008SCALE 1:1 SHEET SIZE A2


Computer Modelling/Prototyping


Final set - shown at Milan


Summary:

Industry advice = continuous validation and researchFocusing on narrative (even testing it)Using appropriate prototyping tools (sometimes CAD can be a design tool!) Working collaboratively

Design

Marine Toys