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“The virtual tailor: Mass customization through specialized software By Ran Machtinger, President and CEO

MCPC Opti Tex For Web

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President and CEO of OptiTex, Ran Machtinger will be a keynote speaker at MCPC 2009 in Helsinki discussing “The virtual tailor”: Mass customization through specialized software.

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Page 1: MCPC Opti Tex For Web

“The virtual tailor: Mass customization

through specialized software

By Ran Machtinger, President and CEO

Page 2: MCPC Opti Tex For Web

OptiTex | The Company

OptiTex is leading develper of CAD solutions for OptiTex is leading develper of CAD solutions for the fashion and textile industriesthe fashion and textile industries

Since 1988 OptiTex has been dedicated to Since 1988 OptiTex has been dedicated to developing and implementing the latest developing and implementing the latest technology technology

OptiTex has over 20 years of OptiTex has over 20 years of experience and and more than 22,000 active installations worldwidemore than 22,000 active installations worldwide

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Prominent Customers

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How important are clothes for us?

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Visualize true-to-life fit

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Visualize true-to-life fit

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Avatar Creation and Personalization

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Most fitted apparel product for you!

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Avatar Creation and Personalization

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Avatar Creation and Personalization

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Avatar Creation and Personalization

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OptiTex Avatar Personalization

HeightWeightWaistBustHipsThighShouldersInseamOutseam+more…

Measurements Submission

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What do we offer?

•Personalized mannequins •Made-to-Measure•Mix & Match•Fit•Animation

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The challenge

•People are influenced from the society they are living in.•People wish to stick to the current fashion.•Some people wish to stick to some other kind of a fashion.•The raw material used is fixed and tends to change from one person to the other.•Not everyone knows their own body shape, [OptiTex allows them to view their body shape in 3D]

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More challenges

• When we go to the shop, we wish to see how the garments fit our body and our image.

• Most people would like to see their own face, when they wear a garment

• With today’s fast Internet services, people would not want to wait more than a few seconds to view a webpage, regardless of the type of content it includes.

• There is an open flow of apparel-related information.

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More challenges

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Avatar Creation | online

http://ws.optitex.com/OptiTexWebApplication/Customer/SnapModel.aspx

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FIT – Try on | online

http://ws.optitex.com/OptiTexWebApplication/tryon/tryonpage.aspx

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Reality Server

Deliver 3D to your Web Browser

http://reality.mentalimages.com/

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Changing Sceneries

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Brides.com

OptiTex on customers’ Websites

http://www.brides.com/fashion/dresses/customfit

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Nike

http://www.niketeam.com/v2/new/builders/teamid/index.asp

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MUTA Sportshttp://www.mutasport.nl/?pag_id=14173&site_id=128/

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3D Visualization

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3D Visualization

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3D Visualization

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3D Visualization

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3D Visualization

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Thank you