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Digital is a maturing industry now, compared to 10 years ago...We’ve become very good at the measurable. Infact, much of the what we do is becoming comoditised.Websites should be as much about soul as utility...about bringing things to life. Design, branding and advertising have approaches that we can use to do this.
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Useful, Beautiful, Digital
Measurable & meaningful
Measurable & meaningful
Bathcamp 298th February 2012
DesignBranding& Advertising
Acronyms
Acronymscms
htmlseoux
Acronymscms
htmlseoux wow
Design?
Design?The Process of Design Squiggle by Damien Newman
http://v2.centralstory.com/about/squiggle/
What do we present?
What do we present?
What do we present?
DesignBranding& Advertising
Core idea
Product
Communication
Behaviour Environment
Core idea
Product
Communication
Behaviour Environment
The four vectors through which brand emerges.Wally Ollins: The Brand Handbook
ArchetypesProvide a scientific framework to map human motivation and creative meaning.
(Professor Carol S. Pearson, & marketing consultant, Margaret Mark).
Archetype diagram by Charles Walker: Brand Communications.
Creator
Motto: If you can imagine it, you can create it.
Brand environment
The visual language is bold, vibrant, energising and vivid.
Colours are bright, warm, radiant, cordial.
DesignBranding& Advertising
Influencing behaviour
Subscription
Economist subscription offer, observation by Dan Ariely – http://danariely.com
Subscription
Economist.com $59
Economist subscription offer, observation by Dan Ariely – http://danariely.com
Subscription
Economist.com $59
Print subscription $125
Economist subscription offer, observation by Dan Ariely – http://danariely.com
Subscription
Economist.com $59
Print subscription $125
Print & web subscription $125
Economist subscription offer, observation by Dan Ariely – http://danariely.com
Visual storytelling
Commercial made for Union Carbide in 1968 for an insulation material called "Super Insulation." http://www.youtube.com/watch?v=6zLyYenr-js
The Process of Design Squiggle by Damien Newmanhttp://v2.centralstory.com/about/squiggle/
The four vectors through which brand emerges.Wally Ollins: The Brand Handbook
Economist subscription offer by Dan Arielyhttp://danariely.com
Get Mental Notes by Stephen P Andersonhttp://getmentalnotes.com/
Archetypes diagram by Brand CommunicationsContact Charles Walker: M 0741356 6298 W 020 7638 6856