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Reducing waste from the UX design process
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Minimum Viable UX
Grace Ng
Designer FounderLean Startup Machine
@uxceoSunday, March 9, 14
@uxceoSunday, March 9, 14
@uxceo
Let’s Do a Start Up.Let’s Do a Start Up.Sunday, March 9, 14
Great Idea!@uxceo
Textual search is limiting. How can I search a visual query?
Sunday, March 9, 14
Wireframed...@uxceo
Sunday, March 9, 14
Designed...@uxceo
Sunday, March 9, 14
Launched...@uxceo
Sunday, March 9, 14
Oops.
@uxceoSunday, March 9, 14
Need Finding...@uxceo@uxceo
Sunday, March 9, 14
Pitfalls@uxceo
Lean Startup
Sunday, March 9, 14
Validated?@uxceo
Ask Question
Upload Photo
Sunday, March 9, 14
Validated!@uxceo
What is this bird??
Sunday, March 9, 14
Here we go!@uxceo
Sunday, March 9, 14
Talking to customers@uxceo
Sunday, March 9, 14
No Selling!@uxceo
Sunday, March 9, 14
Ship MVP@uxceo
Sunday, March 9, 14
WRONG!@uxceo
Sunday, March 9, 14
Concierge@uxceo
Sunday, March 9, 14
1. Understand current behavior
@uxceo
Existing behavior What is the problem? How can we solve?
?
Sunday, March 9, 14
2. How painful? How frequent?
@uxceo
Vitamin Addictive Drug
High PainLow Pain
Low Frequency
High Frequency
Extinct Painkiller
Low Pain, High Frequency
High Pain, High Frequency
High Pain, Low Frequency
Low Pain, Low Frequency
Sunday, March 9, 14
3. Deliver service to test value
@uxceoSunday, March 9, 14
Do you have visual questions?
@uxceoSunday, March 9, 14
Do you have visual questions?
@uxceo
Vitamin Addictive Drug
High PainLow Pain
Low Frequency
High Frequency
Extinct Painkiller
Low Pain, High Frequency
High Pain, High Frequency
High Pain, Low Frequency
Low Pain, Low Frequency
Sunday, March 9, 14
Do you have visual questions?
@uxceo
Vitamin Addictive Drug
High PainLow Pain
Low Frequency
High Frequency
Extinct Painkiller
Low Pain, High Frequency
High Pain, High Frequency
High Pain, Low Frequency
Low Pain, Low Frequency
Sunday, March 9, 14
Understand current behavior
@uxceo
Existing behavior What is the problem? How can we solve?
Sunday, March 9, 14
Understand current behavior
@uxceo
Existing behavior What is the problem? How can we solve?
Flip through thick booksSometimes can’t find itGoogleNotebook of birds
Sunday, March 9, 14
How often? How painful?
@uxceo
Existing behavior What is the problem? How can we solve?
Flip through thick booksSometimes can’t find itGoogleNotebook of birds
Wanted more immediate solution.
Sunday, March 9, 14
@uxceo
Existing behavior What is the problem? How can we solve?
Flip through thick booksSometimes can’t find itGoogleNotebook of birds
Wanted more immediate solution.
Send in your bird photos and get it identified by bird experts
Deliver service to test value
Sunday, March 9, 14
@uxceo
Not for me...Sunday, March 9, 14
@uxceo
MVUXSunday, March 9, 14
@uxceo
Founders UX HelpSunday, March 9, 14
Understand current behavior
@uxceo
Existing behavior What is the problem? How can we solve?
Going to UX classesGoing to UX MeetupsGetting intros to designersGoing to friends
Trying find UX help to fix site
Quickly, virtually, submit website for UX feedback
Sunday, March 9, 14
@uxceo
Landing PageSunday, March 9, 14
@uxceo
No BackendSunday, March 9, 14
@uxceo
Concierge
Customer Submits RequestUX Designer gets email and submits feedback
Sunday, March 9, 14
@uxceo
Manually
Customer Submits RequestUX Designer gets email and submits feedback
Sunday, March 9, 14
@uxceo
High PainLow Pain
Low Frequency
High Frequency
FocusSunday, March 9, 14
@uxceo
Manually@uxceo
Sunday, March 9, 14
@uxceo
MVUXSunday, March 9, 14
@uxceo
Don’t get lost Sunday, March 9, 14
@uxceo
Thank You!
Sunday, March 9, 14
