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One thing leads to another. Monday, March 17, 14

MixTrail - Initial Concept Presention

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This is the initial concept presentation deck for MixTrail. This piece was created prior to development and shows the long-range vision of the product.

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One thing leads to another.

Monday, March 17, 14

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Today we have access to more information and content than ever; and yet, I’m

concerned that this isn’t making us more well-rounded, more knowledgeable, wiser.

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I’m concerned that our emphasis on “the stream” -- news / timely information / ephemeral content --

leaves us knowing where we are now...

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...but not how we got here or where we’re going. We need to look at the bigger picture.

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Search helps us find items we’re looking for.

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Search helps us find items we’re looking for.

Social media ties us to each other and helps surface information we care about.

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Search helps us find items we’re looking for.

Social media ties us to each other and helps surface information we care about.

Websites and blogs provide organizations and individuals with publishing platforms.

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Search helps us find items we’re looking for.

Social media ties us to each other and helps surface information we care about.

Websites and blogs provide organizations and individuals with publishing platforms.

Sites like Wikipedia, Quora, Yelp!, Flickr, and others allow people to create, collaborate

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But they're all so separate.

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For example, if we hope to understand “civilization”, it helps to understand the long journey from hunter/

gatherer to clicker/tapper.

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To do so, we can turn to all kinds of information.

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COLLECTIONS

STUDIESDISCUSSIONS

DOCUMENTS PHOTOS

To do so, we can turn to all kinds of information.

BOOKS

VIDEOS

INFOGRAPHICS

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Much of this content lives on the Web in one form or another.

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But while they are parts of the same story, they are frequently not connected.

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They are buried within separate websites from different organizations.

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They are buried within separate websites from different organizations.

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MixTrail provides a platform for people to connect the best content from across the Web into

meaningful, usable, linear collections.

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+ + + +

MixTrail is a content connection system.

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+ + + +

MixTrail is a content connection system.

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MixTrail lets you create, share, and follow trails of information across the Web.

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What is a Trail?

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At it’s most basic, a trail is a series of sequential pages connected by a user around a topic.

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Many topics are multi-layered, multi-sided and multi-faceted stories.

MixTrail nurtures deeper understanding of a topic by connecting the best content

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Trails are created by humans.

Trails are intentionally limited in length, nudging users to create concise, meaningful collections.

(Trails need to be of manageable length to be helpful.)

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Viewing a Trail

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Initially, a viewer sees a trail summary.Monday, March 17, 14

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The viewer moves through the pages within the trail.Monday, March 17, 14

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The viewer can open a trail preview panel.Monday, March 17, 14

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Finding a Trail

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MixTrail is conceived to fill a gap within the Web ecosystem; therefore, it is not a closed garden. Trails are intended to be search-friendly and as accessible

as any webpage.

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Trails can be explored on MixTrail.com...Monday, March 17, 14

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...found via search...Monday, March 17, 14

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...found via embed......found via embed...Monday, March 17, 14

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...discovered using a browser extension...Monday, March 17, 14

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...or found based on similarity to other trails.Monday, March 17, 14

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Creating a Trail

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Someone who creates a trail is called a Trail Guide. He or she maintains the trail and monitors the

content to make sure that the information remains current. Trails are living, not static.

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Name your trail.Monday, March 17, 14

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Describe it.Monday, March 17, 14

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Browse for pages to include on your trail.Monday, March 17, 14

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Add the page.Monday, March 17, 14

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Describe the page. Monday, March 17, 14

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Edit and rearrange the trail.Monday, March 17, 14

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Publish it!Monday, March 17, 14

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All your trails are collected on your Trail Guide page.Monday, March 17, 14

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Maintaining a Trail

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Just as a trail in the woods becomes overgrown without use, a MixTrail and it's content can become

outdated or be superseded by better content. Nurturing good content is a key aspect of MixTrail.

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Feedback is collected at the trail and page level.Monday, March 17, 14

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Likes and dislikes create two channels of feedback.Monday, March 17, 14

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You are asked different questions if you dislike it.Monday, March 17, 14

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Trail Guides can review all the feedback.Monday, March 17, 14

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Aggregated feedback on webpages included in trails would be collected and could be made available to

the page's author, serving as a nudge to create better content.

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Following Trails

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Remember, the big goal of MixTrail is to foster deeper understanding of topics. Users can follow a trail, chart their progress, and receive notifications

when the Trail Guide has modified the trail.

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When you follow a trail, your progress is tracked.Monday, March 17, 14

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A page that's been read is indicated as such.Monday, March 17, 14

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The status page shows you how complete you are and indicates when content has changed.

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Platforms

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Web

Mobile - mobile interface / reader functionality

Tablet - reader / Trail Guide app

API - make available an API allowing other tools to compile trails through this platform.

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One thing leads to another.

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