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Berlin, 26th of May 2012 nexum AG is consultancy and agency for digital media. Niels Anhalt, Member of the board, nexum AG Mobile Go Home! Welcome Multi-Context!

Mobile Go Home - Welcome Multi-Context!

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Page 1: Mobile Go Home - Welcome Multi-Context!

Berlin, 26th of May 2012

nexum AG is consultancy and agency for digital media.

Niels Anhalt, Member of the board, nexum AG

Mobile Go Home! Welcome Multi-Context!

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The Mobile Revolution takes place and will change the way we use the

web.

Source: http://www.gartner.com/it/page.jsp?id=1278413

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and the whole world is talking about Mobile…

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but, that’s just the beginning

of the story…

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Welcome Multi-Device!

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We will never have back the time, where we can concentrate on only

one device.

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Many concentrate on multi-screen scenarios emphasizing the output

dimension of multi-device strategies.

Source: http://createordie.de/cod/news/Max-2010-%26ndash%3B-Adobe-erobert-die-vier-Screens-057350.html

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But we also have to consider various and multiple input options

http://www.plxdevices.com/plxwave/info.html

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http://leapmotion.com/

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But we also have to consider various and multiple input options

http://www.plxdevices.com/plxwave/info.html

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And perhaps unexpected and unkown combinations of input options

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And perhaps unexpected and unkown combinations of input options

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and perhaps unexpected and unkown combinations of input options

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and even unexpected and unkown combinations of output options

Source: http://www.multiscreen-experience.com/?page_id=47

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Multi-Device =

Multi-Output-Options +

Multi-Input-Options

(in any combination)

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But should we focus on devices? Or rather on users and their needs!

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http://www.useit.com/alertbox/mobile-vs-full-sites.html

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What does mobile mean? On the rush?

Not much time? http://www.flickr.com/photos/andertho/39059732/sizes/l/in/photostream/

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On the rush? Not much time?

Really? http://http://www.flickr.com/photos/14589121@N00/247300743/sizes/o/in/photostream//

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Are the three-fourths of Americans that report they would use their mobile phones in the bathroom

really mobile?

http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/

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http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/

Mobile device = Mobile context = on the rush = less content?

http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/

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Bild Couch / iPad

Is an iPad a mobile device, when most of the user use within a

stationary wifi network?

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Mobile Device

Mobile Context

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„Mobile“ Context is not really defined.

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What does context mean?

http://dictionary.reference.com/browse/context

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To analyse the circumstances the „Context of use“-method

might help!

CONTEXT OF USE WITHIN USABILITY ACTIVITIES MARTIN MAGUIRE Published in: Int. J. Human-Computer Studies (2001)

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Technical Enviroment • Device (Hardware,Software)

• Network

• Other Equipment

Physical Enviroment

• Weather conditions

• Movement

• Noise

Social Enviroment • Relation to surrounding people

• Amount of surrounding people

• Attitude of surrounding people

Personal Circumstances

• Knowledge, Skills

• Attitude, Motivation

• Mental State

Multi-Context

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context-aware computing technologies

are on their way…

Source: http://www.gartner.com/it/page.jsp?id=1190313

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Mobile go home!

Welcome Multi-Context!

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Niels Anhalt, member of the board [email protected] Tel. +49 221 56 939 4121 nexum AG Maarweg 149 – 161, 50825 Cologne

Thank you!

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