ModRoomz Modular Furniture Pitch Presentation

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MODULAR FURNITURE. MODERN LIVING

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! The Pitch• ModRoomz designs & builds the coolest, greenest, most

revolutionary, modular furniture on the planet.

• Use it to create anything from a bed, to a wardrobe, to a desk or even a sofa using our amazing interlocking Zubes.

• Pick a design or create something unique to you. Stack the Zubes, lock them together and you’ve got amazing, flexible, super-safe, eco-friendly modular furniture with a ton of useable storage space! And when you’re ready for a change, just reconfigure the Zubes and create something completely new!

• ModRoomz products are 100% non-toxic so they’re good for you, your home, your family, your wallet and the planet.

• We design & build the only eco-friendly modular furniture that truly grows and adapts with your family’s ever-changing needs - right here in America!

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" The Problem • Most modern furniture only serves one purpose.

• If it’s a bed, it’s a bed. If it’s a sofa, it’s still just a sofa.

• Limited usable storage solutions - almost always fixed.

• Not-interchangeable or flexible enough to grow with a family.

• Most furniture contains a variety of toxic chemicals linked to a range of proven health issues including cancer & lung disease*.

• After a couple of years, that piece of toxic furniture gets mothballed, thrown out, given away or sold.

• Bad for the environment†.

• Bad for your health*.

• Bad for your wallet!

† Source: http://www.epa.gov/smm/advancing-sustainable-materials-management-facts-and-figures#USState * Source: http://www.theguardian.com/uk/1997/sep/21/antonybarnett.theobserver

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# The Solution• ModRoomz is radically different!

• Our innovative range of Zubes interlocking, modular furniture building blocks can be used to create anything from a bed, to a wardrobe, to a desk or even a sofa - over and over again, just by reconfiguring or adding new Zubes and a different top.

• Each standard-sized Zube contains a massive 2,894 cubic inches of storage space with a huge range of interchangeable storage options. Larger Zubes contain even more storage!

• Buy for one purpose and change to another when the need arises. Less waste, lower cost, greater flexibility.

• ModRoomz is 100% green, toxin free which makes it good for you, your family, your wallet and the planet!

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♥ The Zubes

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% A Few Options

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& The Secret Sauce• Ability to create a unique, personalised solution for every customer -

broad range of options, colours & materials '

• Ability to continually modify, update & repurpose furniture (

• Infinite amounts of useable, interchangeable storage options )

• Built using 100% eco-friendly, non-toxic, recycled and fully-recyclable materials *

• Vastly extended product lifecycle - huge cost-savings +

• Zubes ecosystem will encourage customer loyalty & returns ♥

• Z-Cycle Buy-Back Guarantee Programme - ‣ Guaranteed buy-back on all ModRoomz manufactured products with store-credit for % of initial purchase cost -

based on condition of returned item, this ensures our products do not end up in landfill and ensures ongoing customer loyalty with additional purchases facilitated by store-credit.

• Designed & manufactured locally creating local jobs .

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/ The Market

US Furniture Market Value 2015*

> $102billion US Furniture Employment 2015†

>150,000 Industry Growth 2014-2015*

4.1%

† Source: http://www.statista.com/statistics/246369/number-of-employees-of-the-furniture-industry-in-the-us-by-occupation/ * http://www.statista.com/topics/1136/us-furniture-retail/

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0 Target Markets

• Home-Owners / Renters

• Young Families / Growing Families

• Student Accommodation / Colleges

• City Apartment Owners / Condos

• Offices

• Retail

• Schools

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1 Sales Channels

• Customer-facing Ecommerce Website

• Direct-from-Warehouse Retail Facility ‣ Customer viewing area (similar to glass-fronted kitchen) so customers can see the production process

• Online retailers such as Wayfair, Etsy, Amazon

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2 Marketing

• Direct Marketing ‣ Local area marketing & leaflet drops ‣ Working with town to promote new LOCAL business ‣ Build strategic local partnerships with schools & colleges

• Retail Brand Awareness ‣ Raise awareness of local retail/warehouse location ‣ Invite customers to visit design & manufacturing facility ‣ Offer discounts based on “neighbour” referral ‣ Z-Cycle Buy-Back Program

• Social Media ‣ Targeted online advertising ‣ Leverage existing 10,000+ Facebook, Twitter, Pinterest, Google+ followers

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2 Marketing

• Trade Shows ‣ New England Home Show - twice-yearly home furnishing & decorating show in Boston Bayside & Patriots Place

attracts more than 60k active purchasers/visitors

• Temporary Shopping Mall Pop-up Demos ‣ Natick Collection: >250k local households, >17m visitors per year, Median Income > $115k ‣ Burlington Mall: >265k local households, >10m visitors per year, Median Income > $107k ‣ Prudential Mall: >710k local households, >230m visitors per year, Median Income > $95k

• Television, Radio, Internet ‣ Advertising on HGTV.com: 5.3m unique visitors/month, 70% female, 76% own homes ‣ Radio advertising/sponsorship on local radio: WGBH, WXLO

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3 The Competition• IKEA comparison often made but IKEA does not offer any eco-

friendly furniture or modular furniture designed for multiple purposes.

• Multiple furniture retailers offering so-called “modular” products but none with Zube’s flexibility, extendibility or multi-purpose design and none offering eco-friendly, non-toxic materials.

• Current options on the market for furniture with integrated storage range from fixed/single purpose units with boxes and/or drawers to beds with integrated drawers or hinged tops. All suffer from similar drawbacks - they are designed with a single use in mind, cannot be adapted to any other purpose and don’t offer any future flexibility.

• Only a few furniture manufacturers focus on either eco-friendly, modular-design or future-flexibility. None offer all of these!

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4 The Vision• Leading (eco)modular furniture brand

• Multiple manufacturing locations with “direct-from-factory” retail

• Broad range of eco-friendly, reusable modular furniture products for bedroom, living room, office and beyond...

• 100% green - including design, production, manufacturing, delivery & energy supply where possible

• Locally sourced manufacturing products, components & materials

• Employ ex-military personnel where possible & provide excellent training and work-environment

• Supporting local charities & communities

• Aquire certification for green, eco and safety credentials

5 [email protected] 6 508.963.6530

7 www.modroomz.com 8 www.facebook.com/modroomz 9 www.twitter.com/modroomz + www.google.com/+modroomz

Build Something Amazing with

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mailto:[email protected]

http://www.modroomz.com

http://www.facebook.com/modroomz

http://www.twitter.com/modroomz

http://www.google.com/+modroomz