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Motion Graphics Compiled by Dr Zahari Hamidon Ref.: Krasner, J. (2008). Motion Graphic Design. Jordon Hill, Oxford, UK.:Elsevier Inc.

Motion Graphic

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Compiled by Dr Zahari Hamidon Terms of use: For educational purpose only. Copyright owned by authors as stated in the reference

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Page 1: Motion Graphic

Motion Graphics

Compiled by

Dr Zahari Hamidon

Ref.: Krasner, J. (2008). Motion Graphic Design. Jordon Hill, Oxford, UK.:Elsevier Inc.

Page 2: Motion Graphic

MOTION GRAPHICS IN GENERAL

Definition

What is motion graphic?“Animated graphic imagery that is done promarily to achieve a specific visual design rather than to produce photorealistic images” (Brinkmann, 2008:655)

Page 3: Motion Graphic

Motion graphics in film and TV

a. Film Titles

b. Network Branding

c. Commercials

d. Public service announcement

e. Music videos

Page 4: Motion Graphic

Conceptualization

Defining the objective

Consider your chosen type of motion graphicb. targeting the audience

What type of demographic (i.e. cultural, social, economic) are relevant to my target audience?

What does my audience already know about the subject?

How has this information been communicated before?

What type of response sholud be expected from my viewers?

Researching the topic

Ask as many question as you can from your client.

Collect as many information about your cleint

Look from other resources about your clients (such as internet, brochure etc)“The more thorough your research, the more effective your design”d.

Page 5: Motion Graphic

Understanding the restrictionsThe industry poses certain restrictions that you need to be aware (eg. cultural and oranizational sensitivities, creativity)e.

Considering image style

Choose several types of images from including photographic, typographic, illustrative, abstract etc.

Create your inventory

Brainstorming your ideasGenerate your ideas. Begin with imagination. Use a sketchbook to capture the spontaneaous flow of ideas.