Consistency between the cover and contents page shown through the use of the Mast Head,

Strapline, logo and text on the banner. This gives a professional appearance.

The page as a whole looks very bland and basic, thus not appealing to the reader. This is mainly due

to the lack of colour used, and the very bleak mast head (as it is only a simple font).

The mast

head isn’t

recognisable

due to it

been so

basic.

Therefore it

won’t catch

the attention

of readers,

but also will

not be

recognised,

or go

noticed. A

simple

improvement

could be

made by

simply giving

it a more

unique look

that simple

text.

The text is all

aligned to ensure

that the page

looks consistent,

and

proportionate.

The page looks

extremely basic.

Although all

information the

reader would

want to know is

easily readable,

due to the plain

layout the page

is extremely

boring. To

improve the

page, the

addition of more

colours along

with a more

distinct and

unique (thus

recognisable)

layout would be

much preferred

by readers.