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MY MASTERY JOURNEY TIMELINE MEDIA DESIGN - MFA
Jiro Preston
End Goal
My goal is to complete the online MFA program in Media Design at Full Sail University. I am looking forward to acquiring new skills with Media and Design at the mastery level. During the completion of this program I wish to expand my business relationships, while engaging in new knowledge building during the completion of each course.
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Course 1 / MDL501 Mastery: Personal Development and Leadership
Goal :
To attain skills and understanding of common practices of becoming a master in your chosen field. Developing a process of intellectual growth with a variety of mental skills and abilities that allow you to excel in any field.
Strategies:
Viewings: Mastery Talks with Google with Robert Greene h7ps://www.youtube.com/watch?v=J4v_34RRCeE
Reviews: 12-‐month projected course Lmeline
Resource: Thinking like a leader -‐ Lynda.com
3 “Someone’s opinion of you does not have to become your reality.” – Les Brown
Course 2 / MDM525 Defining Clients Needs
Goal:
To attain skills and understanding of common practices of becoming a master in your chosen field. Developing a process of intellectual growth with a variety of mental skills and abilities that allow you to excel in any field.
Strategies: Readings: John Jantsch. Duct Tape Selling, Penguin
Viewings: Duct tape marketing – CreativeLive.com
Reviews: Build stronger connections to my client list and develop new connections with new clients. And methods of providing solutions to wants and needs.
Resource: Building business relationships - Lynda.com
“I dare you to be great! I challenge you to be great in every single thing you do!” – Eric Thomas 4
Course 3 / MDM530 Brand Development Course
To attain stronger understanding of Identity and branding, I will focus on how I can increase my ability to reach and attain international rebranding opportunities.
Readings: Brand development (www.brand-‐development.com)
Viewings: Phases of strategic brand development (h?ps:// www.youtube.com/watch?v=hb-‐JA8WfApU) Reviews: Expand business to seek opportuniMes on global brand development either as a developer or collaborator.
Resource: Building Your Brand – CreaMveLive.com
“When you’re great! You a7ack Great! When you’re average, you a7ract average!” – Eric Thomas 5
Goal:
Strategies:
Course 4 / MDM555 Effective Copywriting
My goal at the completion of this course is to have a greater understanding of the limitations of effective copywriting comparatively between films and media design.
Readings: Read CopywriMng 101, h?p://www.copyblogger.com/copywriMng-‐101/
Viewings: Review video from Skillfeed: Why Learn CopywriMng? h?ps://www.skillfeed.com/courses/7972-‐why-‐learn-‐copywriMng
Reviews: I will apply my knowledge of copywriMng towards my design, photography, and film business.
Resource: Intellectual Property Fundamentals -‐ Lynda.com
“If you don’t build your dream, someone else will hire you to build theirs.” – Les Brown
Goal:
Strategies:
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Course 5 / MDM565 Design Research
To attain skills that may directly enhance my ability to research new clients. Understand new trends and goals, by exposing unidentified markets.
Readings: Google Scholar Research ( h?ps://scholar.google.com/scholar?q=learning+design+research&hl=en&as_sdt=0&as_vis=1&oi=scholart&sa=X&ei=hKZmVbaNEIGEsAXF6YGQDg&ved=0CCgQgQMwAA)
Viewings: Review observaMon research for Industrial design on Youtube. h7ps://www.youtube.com/watch?v=UQHo_ziQrzQ Reviews: Apply my new understanding of the research process to my new clients.
Resource: FoundaMons of Design Research -‐ Lynda.com
“Lose all your excuses, so you can find your results. ” – Eric Tomas
Goal:
Strategies:
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Course 6 / MDM570 Organizational Structures
To attain a stronger knowledge of positions and roles of leadership in my field.
Readings: Google Scholar research (h?ps://scholar.google.com/scholar?q=OrganizaMons+structures&btnG=&hl=en&as_sdt=0%2C21&as_vis=1)
Viewings: Types of TradiMonal OrganizaMonal Designs (h7p://study.com/academy/lesson/types-‐of-‐organizaKonal-‐structures-‐funcKonal-‐divisional-‐matrix-‐team-‐network.html) Reviews: I will conduct research to learn more about my client’s structure and the best pracMces to engage those who make the decisions with the companies main goals. This will assist me in reaching more clients.
Resource: Sales Skills Fundamentals -‐ Lynda.com
“Pain is Temporary. QuiZng last forever.” – Eric Thomas
Goal:
Strategies:
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Course 7 / MDM615 Design Strategies and Motivation
I am certain that my motivation will have increased by the time I reach this course. I am aware that is a course that will be a challenge for me to concentrate. My path is towards film, and less towards design strategies.
Readings: Gather informaMon on how directly design strategies compare to alternaMve fields of study such as film or media.
Viewings: How to use moMvaMon design to make clever happen (h7ps://www.youtube.com/watch?v=h9WqZlAVFIc) Reviews: Through research I will gain a more proficient understanding of Designing for moMvaMon, and how that will directly effect my business.
Resource: Strategy Development -‐ lynda.com
“No Alarm Clock Needed, My Passion Wakes Me.” – Eric Thomas
Goal:
Strategies:
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Course 8 / MDM620 Design Integration
I will be able to increase the markeMng maps that Allow me to locate new businesses. My demographic for clients remain limited based on my level of work.
Readings: Designing Integrated Learning for Students by Evergreen edu.(h?p://evergreen.edu/facultydevelopment/docs/Winter2003Number1.pdf)
Viewings: Teacher EducaMon as Design: Technology-‐rich learning (h7p://seminar.net/75-‐frontpage/current-‐issue/224-‐teacher-‐educaKon-‐as-‐design-‐technology-‐rich-‐learning-‐environments-‐and-‐trajectories) Reviews: Extending research by adding collecMve informaMon to my resources.
Resource: Real-‐World Design -‐ lynda.com
“Life has no limitaLons, except the ones you make.” – Les Brown
Goal:
Strategies:
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Course 9 / MDM650 Multi-Platform Delivery
This has always been one of my stronger suits, my original studies were in mulMmedia design, so as the opposite mulM plasorm will be finding alternaMve soluMons for delivery of the concept that we develop.
Readings: Review MulM-‐Plasorm Delivery by EngageLearn (h?p://www.engagelearn.com/service/mulMmedia-‐plasorm-‐delivery)
Viewings: Adobe TV – MulM-‐Plasorm Publishing June 2014 Update (h?p://tv.adobe.com/watch/learn-‐digital-‐publishing-‐suite-‐enterprise-‐ediMon/mulMplasorm-‐publishing-‐june-‐2014-‐update/) Reviews: Gain a stronger knowledge about how mulM-‐plasorm delivery can add more value to my business between the 3 divisions of my company.
Resource: EffecMve Listening -‐ lynda.com
“Don’t be upset with the results you didn’t get from the work you didn’t do.” – Eric Thomas
Goal:
Strategies:
Course 10 / MDM640 Measuring Design Effectiveness
I am hopeful that by the Mme my course studies reaches this course, I will have a greater appreciaMon for the need of this parMcular course. As I move forward into the future with my business, I will be turning more towards photography and film business rather than the design departments of my business.
Readings: Design effecMveness St. Louis Council of ConstrucMon consumers.(h?p://www.slccc.net/cerMficate 091217BPbulletsforawards.pdf)
Viewings: 3 quesMons to measure your design effecMveness by Natalie Nixon h?p://www.inc.com/natalie-‐nixon/playbook-‐strategic-‐design-‐strategy.html
Reviews: Understand how my company can be effected by not understanding is target goals towards my prospecMve clients.
Resource: InstrucMonal Design EssenMals -‐ lynda.com
“No ma7er how good you are, you can always be be7er.” – Eric Thomas
Goal:
Strategies:
Course 11 / MDM690 Thesis: Presentation of Design Solution
I will be looking forward to how the development of a design soluMon will directly increase my general knowledge of the design process. I am aware that this course will do nothing for my business but it will be interesMng to engage in the process just to see how important a tool it may be to the design industry.
Readings: Top 25 Tutorials for Thesis newbies (h?p://www.artowlog.com/top-‐thesis-‐tutorials/)
Viewings: reviewing student master degree thesis from Behance (h?ps://www.behance.net/gallery/403127/Scenario-‐VisualizaMon-‐%28Master-‐Degree-‐Thesis%29) Reviews: Add the finishing touches to my mulMmedia campaign. Allow my business to expand into alternaMve markets.
Resource: Content MarkeMng Fundamentals -‐ lynda.com
“Don’t quit. You’re already in pain. You’re already hurt. Get a reward from it.” – Eric Thomas
Goal:
Strategies:
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Course 12 / MDM691 Professional Practice
To a?ain the ability to manage and express the design process and transmit that understanding to others
Readings: AIGA Standards of Professional PracMces (h?p://www.aiga.org/standards-‐professional-‐pracMce/)
Viewings: AIGA Design Conference Linda Joy Ka?winkel and Shel Perkins (h7p://www.aiga.org/video-‐HHH-‐2013-‐ka7winkel-‐perkins/) Reviews: 12-‐month evaluaMon of what materials contributed directly to the growth of my business, and what courses were a complete waist of my Mme.
Resource: Graphic Design for Business Professionals -‐ lynda.com
“It’s not over unLl I win.” – Les Brown
Goal:
Strategies:
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• Extremely knowledgeable • Organized • Several years of Professional Experience
• Respected in the Industry • Passionate about the field • Reliable • Truthful
Mentorship CharacterisLcs in my Chosen Field
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-‐ Ron Owens (Ron Owens & Associates: Current Mentor / [email protected] )
-‐ Les Brown (Les Brown Enterprises: [email protected] ) -‐ Erik Thomas (Eric Thomas & Associates: [email protected] )
Mentors in field
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GAG Graphics ArMst Guild
ACM Sigraph
AIGA American InsMtute of Graphic Arts
ESA Entertainment Soyware AssociaMon
Industry / School Involvement
NAPP NaMonal AssociaMon of Photoshop Professionals
ASMP American Society of Media Professionals
APA American Photographic ArMsts
PPA Professional Photographers AssociaMon
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