Things I Learned In PR Publications

By: Jayme Stroud

Hi…I’m!?The first thing we learned in

class was who our fellow

classmates were. We did

this with a fun activity called

‘PR Who’s Who Bingo. As a

class, we walked around

finding out little facts about

each other and signing our

names on each others’

bingo boards. Now we

know our PUBS friends.

We learned C.R.A.P• Contrast- Using font and colors that work well together.

• Repetition-repeating some elements in the design to unify the page.

• Alignment-Keeping consistent with one alignment instead of having

things all over the page looking cluttered.

• Proximity-Keeping all related information together.

Segmenting PublicsWe worked in groups to present the different types of publics. Our group focused on the life cycle.

• Provisional Adulthood• First Adulthood • Second Adulthood

These are examples of the categories included in the life cycle.

Blogging…

As a class, we signed up for wordpress accounts to start our blogging adventures.

We blogged on different topics: photography, typography, and anything else PR related.

What DaFont!?

We learned about Dafont.com, a website where you can download many different types of fonts to use in your publications for FREE!

Photography & Typography

We took an online class at News University called “Language of an Image,” in order to prepare us for designing different publications that includepictures.

We went over different parts of typography. We learned about point size, ascenders, x-height, serifs and other parts of a font. We filled out worksheets

that gave us practice.

In Design• We learned and gained more experience using In

Design. We used In Design to create our letterheads, business cards, and brochures.

• In Design was very helpful in creating unique designs.

• Everyone in class worked together to gain a full understanding of the software.

Letterheads/Business Cards

• We created our own letterheads and business cards that can be printed and used in our professional lives.

• We used In Design to accomplish our designs.

Printing OptionsOn November 6, 2009, our PR Publications class took a field trip to the on-campus print shop.

They print brochures, laminate bookmarks, and print and bind books for instructors. The list of things they print is endless.

The Eagle Print Shop allows students as well as people in the community to use their services at a very cheap rate.

Photoshop• Katrina Sage, a fellow

Georgia Southern student came to our class to help us learn different things that can be done using Photoshop.

• We did a hands-on activity using our own photos as well.