Nicki Allison portfolio presentation

Nicki Alli son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • [email protected]

p o r t f o l i o


AFLAC Recruitment Campaign

Campaign consisted of brochure, CD, VHS, audio

CD, and cassette. All pieces were 6-color, including

metallic inks and varnish. Brochure cover had special

die-cut window.


AFLAC 1999 Annual Report

This annual report was one of the first marketing

and collateral pieces to incorporate the new branding

icon — the AFLAC duck. Use of varnishes enhanced

the playful duck element.


AFLAC Cancer CenterHoliday Card Promotion

The Holiday Card Program was an annual fundraiser

for the AFLAC Cancer Center at Children’s Healthcare

of Atlanta. Holiday-themed art parties were held with

the children and their siblings to produce art that

would be used for the cards that year. Selected art

was also adapted to t-shirts and marketing pieces.


AFLAC Travel Promotions

Marketing pieces for annual meetings usually consisted

of posters, brochures, and calendars promoting the

destination of the meeting or convention.


ESS Aromatherapy Brand Sales Kit

Multi-piece sales tool designed for one of

Universal Companies’ many in-house brands.

Design of product literature was specific to the

brand and presented in a Universal Companies

corporate brown folder with 4-color label. Kits

were used by Corporate Sales Team to promote

Universal’s core brands.

U N I V E R S A L C O M P A N I E S

HISTORY

• Universal Companies was founded by Dr. G. H. Morenings and daughter Marti Morenings in 1982 to market a medical therapy unit designed by Dr. Morenings.

• The Morenings began selling esthetic equipment and sundry supplies through a mail order catalog for estheticians in the early 1990’s.

• Today we are the leading single-source supplier to over 25,000 clients in the spa industry, providing thousands of products to help pro-fessionals manage and grow their businesses.

• Universal Companies has always provided the spa industry with award winning service, forging strong partnerships with hundreds of manufacturers.

• We help “simplify” the demands placed on spa operators by being a “one source spa solution.”

“ Our goal has always been to partner with

our customers to build long-term, mutually

pro�table relationships so that we both

grow strong together.” – Founder & Chairman Marti Morenings

Founder & Chairman Marti Morenings

((UCHISTORY© 2010 Universal Companies.

C O M P R E H E N S I V E P R O D U C T O V E R V I E W

T h e P r o f e s s i o n a l ’s C h o i c e f o r A r o m a t h e r a p y

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Universal Companies Promotes Corporate & Spa SustainabilityUniversal Companies has taken many steps toward be-coming more environmentally responsible over the past few years, and helping spas do the same. The spa industry leader now sells a sizeable collection of economical, earth- friendly products, all of which feature a green leaf symbol in its catalogs. This icon indicates that products have undergone conscientious examination for sustainable attributes.

Universal Companies also offers customer green supply con-solidation analysis. A full-time sustainability specialist is on staff to assist customers who are interested in greening their facilities. In addition, the company partners with the Green Spa Network, a community of spa professionals that offers a bundle of collaborative tools and resources and that links members to one another, sustainability experts, PR opportuni-ties, and web-based tools and tips.

Universal Companies in the MediaAs the leading single-source supplier to

the spa industry, Universal Companies

news is often found in spa trade media.

An early innovator in the spa industry, we

have forged strong partnerships with trade

publications such as DAYSPA, American

Spa, Massage & Body, Skin Deep, and

Pulse magazines, among others. From

new product announcements to corporate

press, Universal Companies is on the move

and in the media. These are just a few of

our stories making headlines recently.

Universal Companies Fights Breast Cancer with $85,000 in Donations to City of HopeIn September 2006, spa professionals everywhere began replacing their usual hygienic vinyl gloves with pink gloves from Universal Companies, showing consumers their support for the battle against breast cancer. Since then, Universal Companies has donated over $85,000, including proceeds from the sale of these special gloves, to City of Hope, a leading Southern California biomedical research and treatment center and hospital for cancer and other life-threatening diseases.

The Pink Glove project was created when Universal Compa-nies joined efforts with Intrinsics® single-use essentials. The total pro�t from the sale of each box of 100 pink vinyl gloves, $5.50, is donated to City of Hope. “We are very glad that spa professionals want to partner with us in this effort to increase funding to battle breast cancer,” said Universal Owner & Founder Marti Morenings. “City of Hope is doing amazing research on �ghting breast cancer, and we’re privileged to be a part of that work.”

((UCINMEDIA© 2010 Universal Companies.

T h e P r o f e s s i o n a l ’s C h o i c e f o r A r o m a t h e r a p yT h e P r o f e s s i o n a l ’s C h o i c e f o r A r o m a t h e r a p y

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T h e P r o f e s s i o n a l ’ s C h o i c e f o r A r o m a t h e r a p y

As Featured In:

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The Professional’s Choice for Aromatherapy

M E N U I D E A S

The Professional’s Choice for Aromatherapy

Take-Home Bath BarTake home a “piece of the peace” with you and enjoy an original spa bathing experience designed by our Spa Alchemist.

MANDI SUSU INFUSED WITH JASMINESteep in this bath ritual rooted in ancient healing. Sea Salts detoxify, tone, and soften your skin as milk powder helps to smooth away rough dry skin. Did we mention that Jasmine essential oil is a natural aphrodisiac? Enjoy!

A PIECE OF HAMMAM AT HOMESoak in a goat milk bath infused with rose petals and special moisturizing rose essential oil infused with sandalwood.

ENGLISH MUSTARD BATHMelt away stress, aches and pains in the comfort of your own home. Breathe deep, meditate, and emerge transformed with the infusion of peppermint, rosemary, and lavender essential oils.

“After my Relaxation Aroma Massage, I felt weightless and serene. I am so thankful my therapist recommended the Relaxation Oil Blend to take home.

I'm finding so many ways to use it—in my bath, my pillow spray, and my new oil diffuser. Every time I smell the oil I immediately relax and relive my wonderful experience at your spa! Ashley, Bedford, OR

C U S T O M E R T E S T I M O N I A L

Aromatherapy for the Hair & ScalpSHIRODHARAThousands of years old, this Ayurvedic treatment is full of many therapeutic bene�ts, such as enhanced blood circulation to the brain, improved memory, nourished hair and scalp, sounder sleep, and calmer mind and body. 90 minutes

AROMA-LUXURIOUS Experience the �nest essential oils of ylang ylang, sandalwood, lime, petitgrain, and clary sage as your therapist massages your shoulders, neck, and scalp. Allow your mind to become quiet and escape. Emerge with silky soft hair. 50 minutes

JUST FOR YOUYour therapist will consult with you and evaluate your needs for a custom hair and scalp massage performed with pure essential oils. 50 minutes

Aromatherapy for Mani & PediLAVENDER LUXURY HAND RITUALLike a facial for the hands, you are enveloped in lavender luxury. Essential oil of lavender is soothing and is also great for cuts and wounds. 45 minutes

PEPPERMINT PAMPERINGYour feet will never feel so revived and pampered as they will with this pedicure featuring a twist of peppermint and lime essential oils. 45 minutes

SEASONAL SPECTACULARExperience a change of seasons with our signature manicure and pedicure. The most luxurious mani and pedi we offer is inspired by essential oils that address each season. Comes with a shoulder massage, neck wrap, and seasonal tea offering. 50 minutes

© 2010 Universal Companies. ((ESSMENU

ESS Aromatherapy Gift Set Packaging Concepts

Belly-band design concepts for a proposed ESS

gift set. Design carried through new elements in

order to establish the brand.

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The Pink Glove Campaign

Campaign to raise awareness and breast cancer

research funding for City of Hope Cancer Center.

Universal Companies donated to City of Hope a

portion of profit through sales of these pink vinyl

gloves. Campaign included logo, package design,

ads, flyers, and eblasts. Let’s Join Hands for a Cure.Show your support for breast cancer research, treatment, and education when you

wear The Pink Glove while performing services. For each box of gloves sold

during this promotion, $5.50 of the purchase price will be donated to City

of Hope. You’ll help �ght breast cancer and your clients will be inspired by

your commitment. Hand-in-hand we can help �nd the cure.

The Pink Glove is lightly powdered, latex-free vinyl, and embossed with

ribbon logo. Available in small or medium. $9.99 per box of 100.

To order now call: 800.558.5571City of Hope, an innovative biomedical research, treatment and educational

institution, is dedicated to the prevention and cure of cancer and other life-

threatening diseases.


Simplify and Simply Rewarding Campaigns for Universal Companies

Simplify logo and ads developed to promote

corporate sales campaign encouraging clients to

use Universal Companies’ order consolidation.

The “Simply Rewarding” rewards program,

followed for those participating in consolidation.


AUC Branding Campaign

The new look for Atlantic Union College included a

new logo, viewbook, and companion marketing pieces.

Viewbook utilized fold-outs and pockets containing

additional information.


Morrison School Brochure

Private school wished to have a compelling

and informational piece to highlight their

unique approach to learning. Used as a

recruitment tool and fundraising.

139 Terrace Drive

Bristol, VA 24202

(276) 669-2823

[email protected]

MORRISON SCHOOL

Morrison School’s mission

is to prevent a

ttention and

learning disabilities from

becoming lifelong handicaps

which interfere with educational,

job, and personal success.


Old Biscayne Designs Catalog

Interior spreads from catalog created for high-end

Argentine furniture manufacturer to use at market.

Book was 232 pages and hard-bound with foil-stamped

black linen cover. Original photography from owner’s

Argentina influences was used as the theme of old world

travel for the piece.


Direct Mail Mini-Catalogs

Seasonal mini-catalog marketing pieces were created

and mailed to customers to encourage sales in-between

the annual comprehensive catalog for Universal

Companies. Mini-cats included new product

launches as well as seasonal promotions.


PROFESSIONAL PRODUCTS | IMPLEMENTS & SUPPLIES

FURNITURE & EQUIPMENT | APPAREL & LINENS

RETAIL | MERCHANDISING | EDUCATION

2 0 1 0

FreeDigital Merchandising Display

See page 18 for details.


PROFESSIONAL PRODUCTS | IMPLEMENTS & SUPPLIES

FURNITURE & EQUIPMENT | APPAREL & LINENS

RETAIL | MERCHANDISING | EDUCATION

Holiday Checklist:

Stock Shelves with

Holiday Gifts

Order Gift Certi�cates

& Festive Bags

Add Seasonal Spa

Treatments to Menu

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Increase

Your Pro�ts

With Retail Guru

Carol Phillips!


Checkwriter University Box Set

Bookkeeping set sold to churches through national

seminars and catalog. Included software, manuals

and other promotional items.


ISPA Tradeshow Signage

Tradeshow signage for the spa industry’s largest

tradeshow. Coordination of the theme logo on

multiple pieces included displays, sales materials,

totes, and napkins.

Our Brands Are Universal

800.558.5571www.universalcompanies.com


The Royal Cotillion Event

Fundraising event theme “Where Children’s Fairy

Tales Come True” promoted Signal Centers of

Chattanooga for children and adults with disabilities.

Children’s book illustration style carried through

coordinating pieces with invitations, enclosures,

programs, event signage, and billboards.


AFLAC Japan 25th Anniversary Book

This commemorative book was designed and printed

to celebrate the 25th Anniversary of AFLAC in Japan.

Photography showcases the Japanese people in everyday

occupations. Printing processes included multiple

varnishes and paperstock changes throughout the book.


Encore Azalea Logo

Logo designed for Flowerwood Nursery in Loxley, Alabama.

This azalea’s 3-season blooms attract butterflies. Logo used

nationally on tags, pots and other items.

Grand Oak Wildlife Preservation Park Logo

Designed for a wildlife park in Saraland, Alabama. The central

feature of the park was an over century-old giant oak tree and

the lion habitat.

Watermark Construction Logo Concept

This construction group wished to evoke an old-world craftsmanship

and detail in a clean, modern approach.

Spa Sustainability Logo for Universal Companies

Logo developed for Universal Companies’ sustainability efforts

within the spa community. Design incorporated elements of the

Universal Companies corporate logo.

WatermarkC O N S T R U C T I O N S E R V I C E S

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