Nudge Design PP Thus Far

Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio

Changing Children’s Play


Situation That May Benefit from Nudge

Design:

Many kids ages 7-10 spend more time inside playing

video games than playing outside.


Documenting the Situation:

My cousin

Suzannah

and her

friends

playing the

Nintendo Wii

for the whole

day when it is

nice outside.


Documenting the Situation Continued:

“We never get bored playing video games

or on our tablets but we get bored playing

outside.” -Nicholas


Documenting the Situation Continued:

“There isn’t a

lot we can do

outside and

that’s why we

get bored.

With our

tablets there

are so many

games we

can play!” -

Suzannah


Desired Behavior:

Engage and encourage children to play

more outside rather than inside playing

videogames, watching TV, etc.


Design Tip:

To encourage one behavior or selection over

another, emphasize its associated gains rather

than its associated losses.


Proposed Nudge Design (Text):

A plug in device that adds a screen that pops up

on all devices before loading the home screen that

has a fun character tell children how long they

have spent playing and to go play fun games

outdoors.


Proposed Nudge Design (illustration):


Logo Design (Words/Countries):

Words Countries

• Improvement

• Persuasion

• Encourage

• Sweden

• Greece

• Italy


Logo Design (Translated Words):

Swedish word for Improvement = förbättring

Greek word for Persuasion = κατάπειση

Italian word for Encourage = incoraggiare


Associated Images:


Logo Design (Sketches):


Final Logo Design:


Naming Process:

Swedish word for Improvement = förbättring

Italian word for Encourage = incoraggiare

Final Name: förincorä


Logo with Logotype:


Storyboard :


Sound Mix: