Crash Course on CreativitySecond Assignment (Observation Lab)

Submitted by: Zeyad Tarek

General Notes

Most of the stores in Alexandria, Egypt are locally oriented, and some of them tend to global backgrounds.

They lack a professional staff who take care of customer needs.

Store (1) - Zahran Market

Insights:

Promotions are very good, and placed in a perfect places.

Good branding for the Store.

Good Color Scheme.

Music background is bad.

The Promoters are looking good

Store (2) - OR

Insights:

Perfect Storefront

Music is too noisy

Not very well organized

Store (3) - Daniel Hechter

Insights:

Good Warmth Welcoming

Good Background music

Very Good Branding

Store (4) - Celio

Insights:

Good Looking from outside and inside

Very well organized products

Products are also very well recognized

But not very crowed

Store (5) - CompuMe

Insights:

Very good entrance

Products are very well recognized

No background music

Floor is in a good looking

Free to try products without interruption

Bad Branding

Thank you!

Zeyad TarekAlexandria, Egypt