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Perfecting User Experience
Hi, I’m Jeremy
Hi, I’m Jeremy
72% prefer “hi” to “hello” - 2014 Study by Huge
A Digital Innovation Agency
Established 2007 l Independent HQ San Diego
Los Angeles l Boulder
Perfecting User Experience
Perfecting User Experience
Don’t Create Deliverables, Create Outcomes
In other words:
Go from Outputs: “We will create a single sign-on feature. Here’s your spec sheet.”
To Outcomes: “We want to increase the number of new signups to our service.”
Stakeholder Interviews & Initial Research
• Do your homework • Internal stakeholders • Power users • Large user base testing
• Don’t cut corners with assumptions
Business Assumptions vs.
User Assumptions
Helpful Items
1. Analytics Reports 2. Usability Reports 3. Information on past attempts to fix issues 4. Business stakeholder information on how
solving this problem will affect the company’s performance
5. Competitive Analysis on how competitors are solving the same issues
Tools
Personas
76% of New Uniques
76% of New Uniques 96% of Multisessions
Going one step further from Personas, experience maps chronicle all the conditions surrounding a single interaction, including emotion and external circumstances.
Experience Maps
Sitemaps & Information Architecture
Sitemaps | Card SortingA low tech, high output exercise in organizing site structure. This is a fun, collaborative exercise using different colored sticky notes to create sections and screens in an ideal user flow. The user flow is designed to achieve preset goals for each section or page.
Information Architecture | Flow Diagrams Getting the flow right is essential to any project. It’s essential to know how users will travel through your product, achieving goals along the way. We take great care in making sure that there are no dead ends or sticky areas in the flow.
Wireframes
Sketch Like Crazy!
Old School Tools
New School Tools
Omnigraffle
Prototypes
Prototype with Bootstrap
UX Doesn’t Stop at Design
vs.
Deep Thoughts on Design
Trends are happening now. Art is timeless. In fact a trend is always passé because it is a reaction to a
past event. Don’t follow trends, your user experience will be dated at launch.
The function of an object on the screen should determine its design.
Simplify.
Write the story, take out all the good lines, and
see if it still works.
- Ernest Hemingway
“Good design is as little design as possible.”
- Dieter Rams
Simple can still delight.
Innovation Trumps Invention
2007
Innovation Trumps Invention
2007
Patterns Inform Design patterns are effective due to mass usage and a
shared visual lexicon.
They increase conversions.
Mmmm… Hamburger
Test Review all KPIs and their performance. Adjust UX to attain desired outcomes.
Test > Tune > Track
Tools
More Examples
