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Creating a personal brand LOGO Project

Personal branding digital presence

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Page 1: Personal branding digital presence

Creating a personal brand

LOGO Project

Page 2: Personal branding digital presence

Who are you?

Digitally?

Google your name…and identifies…

What comes up?

Page 3: Personal branding digital presence

Think… Who are you?

What image do you want to put out there about yourself?

What is your digital footprint NOW?

Page 4: Personal branding digital presence

Building your personal brand Branding overall goal

Differentiate yourself Process:

Define your brand Position brand differently than competitors Manage all aspects of your brand

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Page 5: Personal branding digital presence

Six steps to building your personal brand Define your overall aspirations

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Page 6: Personal branding digital presence

Conduct Research

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Page 7: Personal branding digital presence

Determine your brand attributes

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Page 8: Personal branding digital presence

Assess your current state

Page 9: Personal branding digital presence

Create your game plan

Page 10: Personal branding digital presence

Manage your brand Proactively manage your sites Social media pics and posts