Productcamp toronto-2012 pdoinkstory

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Using story to create engagement: by looking across narrative and product lifecycle tools

Text of Productcamp toronto-2012 pdoinkstory

  • 1. ProductCamp 2012 JULY 28 T HTED ROGERS SCHOOL OF MANAGEMENT, RYERSONUNIVERSITY USING STORY TO BUILD AUDIENCE ENGAGEMENT:LAWRENCE HOURIHAN PARTNER, PDOINK INTERACTIVE www.productcamptoronto.wordpress.com

2. So my kids would have me think 3. But what about re-producing yourself ?From: http://www.clarisconsulting.net/blog/jumping-the-curve/ 4. We are wired for story 5. History of Narrative in 7 steps 6. Translating from life, to story, to producthttp://jordanmccollum.com/2009/09/act-story-structure/ http://mamikikeyu.wordpress.com/2011/04/06/product-life-cycle- marketing-mix/ 7. Welcome to the age of content 8. Change is constant growth is optional... 9. Engagement building: a results roadmap pdoink interactive 2012. All rights reserved. 10. You need a good story to evolve!! Change is constant growth is optional! We are in an important time for story where we are coming together forming global stories, and these stories will follow a noticeable pattern.! We are wired for story (pattern, meaning, inspiration, longing, enjoyment, learning) and as a result of brands, companies, organizations, communities that can tell their story will continue to grow successfully. 11. Natures timeless principle