JULY 28TH TED ROGERS SCHOOL OF MANAGEMENT , RYERSON

UNIVERS I TY US ING S TORY TO BU I LD AUDIENCE ENGAGEMENT :

LAWRENCE HOUR IHAN – PARTNER , PDOINK INTERACT IVE

ProductCamp 2012

www.productcamptoronto.wordpress.com

So my kids would have me think …

But what about re-producing yourself …?

From: http://www.clarisconsulting.net/blog/jumping-the-curve/

We are wired for story…

History of Narrative in 7 steps

Translating from life, to story, to product

http://jordanmccollum.com/2009/09/act-story-structure/ http://mamikikeyu.wordpress.com/2011/04/06/product-life-cycle-marketing-mix/

Welcome to the age of content

Change is constant – growth is optional...

Engagement building: a results roadmap

© pdoink interactive 2012. All rights reserved.

!  Change is constant – growth is optional !  We are in an important time for story – where we are

coming together forming global stories, and these stories will follow a noticeable pattern.

!  We are wired for story (pattern, meaning, inspiration, longing, enjoyment, learning) and as a result of– brands, companies, organizations, communities that can tell their story will continue to grow successfully.

You need a good story to evolve!

Nature’s timeless principle…