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Prototype, Collaborate, Innovate How we use sketches , prototyping tools and innovation games to collaborate with our customers and experience innovation breakthroughs!

Prototype Collaborate Innovate

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How we use sketches, prototyping tools and innovation games to collaborate with our customers and experience innovation breakthroughs at GetThere (Sabre). First delivered at the Big Design Conference in Dallas, TX 2013

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Prototype, Collaborate, InnovateHow we use sketches, prototyping tools and

innovation games to collaborate with our customers and experience innovation

breakthroughs!

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Caleb

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developingUX.comspeakermix.com/calebjenkins

@calebjenkins#bigD13

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developingUX.comspeakermix.com/calebjenkins

@calebjenkins#bigD13

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#UXmanager

I make userscry

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The greatest challenge to modern software creation is …not creating what the market or customer wants or needs, when they need it…

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Playing Games with our CustomersWays we understand them better…

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Games for Fun

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GetThereTravel Hero

Games for Learning

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Gameification

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GameificationAdding gaming elements

to otherwise non-gaming tasks.

(Checking in, LinkedIn, Badges)

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Gameification

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games that do work

(for getting work done)innovationgames.com

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games that do work(set up -> Play ->

Debrief)

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CustomerAdvisoryBoard

I loved the horse trading!

I feel like I’m

winning at Wall Street!

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Buy a Feature

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innovationgames.com

Protips for getting started:

Get the BookWork with experienced facilitators

Get started!Find people to practice with Don’t call them games

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Secrets of Sketching

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#1 Supplies

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#2 Everyone sketches

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#3 Quick

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#3 Quick

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Principles of Prototyping

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What’s the difference between theory and practice?

-Albert Einstein

What’s the difference between theory and practice? In theory they are the same. In practice, they are not.

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Fidelity… is not the issue

Understand your audiencesimulate functionality

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LoFi

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LoFi

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LoFi

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LoFi

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LoFi

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LoFi

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HigherFi

12:38

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HigherFi

12:38

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HigherFi

12:38

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HigherFi

12:38

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Prototypes

Know your Audience

Testing Interactions not Fidelity

Creative process – one builds on another

Focus on what you need to focus on… fake the rest

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Tools forPrototyping

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Just Click Through Screens

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Advanced’ishDisable Manual Clicking

Protip: Make your first slide the OS’s launch Screen

Hyperlink from Objects

User Storyboard Widgets

User Keynote for iOS FTW

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Tell Your Story

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other considerations

Mac / Windows

Dislocated Teams

Rapid AdoptionPublishability

Reusable Code

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developingUX.comspeakermix.com/calebjenkins

@calebjenkins

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PROACTIONM E N T O R S

PrototypeAll The Things!

GetThereUser Experience Team