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Prototyping User Experience @leisa

Prototyping UX (Confab Fringe)

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a quick rant about prototyping strategy through prototyping user experience for Confab Fringe event March 2013

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Prototyping User Experience

@leisa

Strategic User Experience

Top Downdesigning better environments for doing better UX

Bottom Updelivering strategy through execution

target audience

value proposition

customer experience (CX) framework

strategy driven tactical execution4.

3.

2.1. vision (business purpose)

what are you trying to achieve?

what’s the plan?

how do we execute the plan?

customer experience strategy

business model

business strategy

customer journey map

personas

design principles

KPIs and metrics

cross-disciplinary workflow

prototyping in code

evidence driven decisions

agile, iterative methodology

what tools keep the organisation

aligned?

not in meetingsStrategy lives in delivery

- sketch to HTML, stay out of photoshop

- multiple prototypes (test lots of ideas, don’t commit)- quickly test both qualitative and ‘active’ use

- let stakeholders ‘touch’ your ideas

- get a multidisciplinary team quickly.

- real content, prototype/testing content

- iterate, the more quickly to learn more.- only document what you really need to.

How I work now...

prototyping beats abstraction

what does it feel like?

Be making not documenting

make new things less scary

Prototype Change

a design principle and a way of workingShow, don’t tell

a small, co-located team is best-you (UX/IA)

- 1 or 2 FE Developers (UX Developers?)- Content Prototyper

- BA / Project Mgr- Visual/Graphic Designer- 1 or two Back End Dev

Don’t work alone

embrace experimentationmake evidence based decisions

make decisions with evidence

content is crucial.experiment with content

Content Prototyping

At which of these two universities would you prefer to study?

excite your stakeholders

PrototypesPersuasive

are

thank you!@leisa