putting conversion into content

Justin Taylor Managing Director

@JustinGraphitas

@JustinGraphitas

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direct revenue

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direct revenue

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direct revenue

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£

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£

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define your objectives

tip 1

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produce better content

focus on whereyou want to be

not where you are

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understand your audience

tip 2

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do your researchcreate personastalk to peoplehang out in forums

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use their language

tip 3

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the tech savvy audience use jargon, talk

technical, be specific about

detail

when selling luxury holidays

use seductive language and a tranquil tone

of voice

when selling fashionuse aspirational language, create the want factor

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concentrate ontip 4

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as many people read headlines as read body copy

Credit: David Ogilvy

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anchor products into content

tip 5

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if someone is interested enough to read about

something you can pretty much guarantee they are

interested enough to buy it

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http://graphit.as/currys

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calls to action and triggers

tip 6

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content with visual impact

tip 7

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@JustinGraphitas

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add valuetip

8

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http://graphit.as/celebsunglasses

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http://graphit.as/celebsunglasses

never stop testing

tip 9

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and helps you stay ahead of the game

testing encourages innovation

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play to wintip 10

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thank you

www.graphitas.co.uk/blog

Justin Taylor @JustinGraphitas

@JustinGraphitas