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ADFIRE.IO REDEFINING HOW BRANDS AND HCPS CONNECT ADFIRE.IO

REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

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Page 1: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

ADFIRE.IO

REDEFINING HOW BRANDS AND HCPS CONNECT

ADFIRE.IO

Page 2: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

ADFIRE.IOADFIRE.IO

HCP SCALE AND ACCURACY

• Database of 8 Million+ HCPs

• Granular targeting capabilities

• Real-time analytics

• Dedicated account team

HEALTHCARE ONLY

We know the HCP market and can bring our expertise to make sure you target exactly who you are looking for. We can take your lists to improve match rates as well as optimize your list with the best HCP database on the market today.

ABOUT ADFIRE

Page 3: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

ADFIRE.IOADFIRE.IO

ADFIRE’S AUDIENCE

Rx Prescribers• Primary Care

• Surgeons

• Psychiatrists

• Oncologists

• Emergency

• Dermatologists

• Medical Residents

• Physician Assistants

• Nurse Practitioners

Key Influencers• Pharmacists

• Registered Nurses

• Allied Health

• Physical Therapists

• Occupational Therapists

• Speech Language

Pathologists

• Clinical Social Workers

AdFire's proprietary HCP database includes over 8MM records by capturing and segmenting data from 300+ sources including online databases.

Select by degree, specialty, location, education, experience, and much more!

1.5MM 6.5MM

Page 4: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

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THE CHALLENGE OF REACHING HCPs

Page 5: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

ADFIRE.IOADFIRE.IO

HCP TARGETING IS CRITICAL BUT DIFFICULT

WHEN HCPs RELY ON THE INTERNET INSTEAD OF PHARMA FIELD REPS?

99% of HCPs use the internet to support their practice

84% utilize smartphones and tablets throughout their day.

WHEN DOCTORS DON’T HAVE AVAILABLITY FOR DETAILING?

40% of doctors are not allowed to speak with representatives or simply don’t have time.

WHEN HOSPITAL/PHYSICAN NETWORKS CONTROL WHICH SAMPLES REACH PRACTICES?Physicians are no longer exposed to samples or marketing materials because the decision is with the network.

Page 6: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

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CURRENT SOLUTIONS ARE NOT REACHING THE ENTIRE AUDIENCE

Website Based Direct Buys

On average Only 5% of viewers are

actually HCPs!

YOUR AD

Page 7: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

ADFIRE.IOADFIRE.IO

THE SOLUTION

Page 8: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

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Real Time Bidding

100% of viewers ARE HCPs!

YOUR AD

AUDIENCE-BASED TARGETING

Page 9: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

ADFIRE.IOADFIRE.IO

SAMPLE AUDIENCES

5,587,032Nurse Practitioners 232,793

3,533,418Internal Medicine 168,258

2,925,048PCP – Family Medicine 139,288

1,652,532Pediatricians 78,828

1,624,266Dentists 77,346

1,162,014Anesthesiologist 55,334

1,133,790Optometrists 53,990

962,808Radiologists 45,848

892,319

19,434,222

Total

Total

Monthly Impressions (est.)HCPsRx Prescribers

853,314Psychologists 40,634

Page 10: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

ADFIRE.IOADFIRE.IO

SAMPLE AUDIENCES

74,050,728Registered Nurses 3,085,477

3,729,768Pharmacists 177,608

3,372,117Social Worker 160,577

3,281,691Physical Therapist 156,271

3,270,729Students in Healthcare Education 155,749

3,048,234Psychology & Mental Therapists 145,154

2,107,455Speech & Language Pathologists 100,355

1,749,993Chiropractors 83,333

4,143,52

96,266,103

Total

Total

Monthly Impressions (est.)HCPsKey Influencers

1,655,388Physician Assistant 78,828

Page 11: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

ADFIRE.IOADFIRE.IO

HOW ADFIRE CAN SOLVE THE PROBLEM

ADFIRE.IO

Page 12: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

ADFIRE.IOADFIRE.IO

DIGITAL AD TARGETING TO SCALE

HCPs VISIT SITES OUTSIDE

OF THEIR PROFESSIONAL

NETWORK, ADFIRE

TARGETS THEM

WHEREVER THEY ARE

ONLINE

Page 13: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

ADFIRE.IOADFIRE.IO

The right audience, the right place, at the right time.

• Time of day

• Website

• Audience

• # of Impressions

• Ad Placement

• Ad Format

Campaign Optimization to Maximize CPA*

AdFire uses a match network of 250+ partners to connect device IDs, IP addresses and cookies online.

FULLY MANAGED RTB

ADFIRE.IO

Page 14: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

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ADDITIONAL SERVICES

Multi Channel Strategy

Campaign Tactics

Landing Pages E-mail Live Calls Direct Mail

ADFIRE.IO

Page 15: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

ADFIRE.IOADFIRE.IO

LIVE CAMPAIGN CAPABILITIES

AUDIENCE OPTIMIZATION

REPORTING

TRACKING & ANALYTICS

DESIGNBRAND SAFETY & VIEWABILITY

ADFIRE.IO

Page 16: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

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Rx CASE STUDY

Pharmaceutical Company uses AdFire to Gain Advantage in Highly Competitive Market

• Highly competitive market• Reduced budget YOY• Increase high value actions• Maintain brand safety

• Above average match rate of client data (over 60%)• Over delivered impressions

without increased cost• 7,500+ clicks with above

average CTR• $250 cost / HVA –

surpassing previous year’s average

Situation: A pharmaceutical company’s flagship drug is in a very competitive space, and each year the competition for market share becomes more fierce. One of their core marketing strategies is to target the HCP community. For their most recent engagement, they were tasked with increasing the total number of high value actions (HVAs) taken on their website, while decreasing their ad spend from the previous year. Goals: • Build national awareness and position their brand as the leader in the space• Heavy-up targeting in select markets with known high-script writers• Geo-targeting for select conferences• Increase brand equity to HCP community

Solution: AdFire was engaged for a 12 month campaign to promote awareness and increase HVAs. Utilizing both client supplied data (that AdFire matched through a network of over 250 partners) as well as AdFire’s proprietary HCP database of over 10MM records, an outbound digital campaign was launched to target HCPs. Conclusion: Client was very impressed with AdFire’s ability to micro-target its core audience, as well as enhancing the match rate of their first party data to effectively expand their audience. AdFire is currently in discussion with this client to discuss a long range partnership.

CHALLENGES

RESULTS

ADFIRE.IO

Page 17: REDEFINING HOW BRANDS AND HCPS CONNECT - Presentation

ADFIRE.IOADFIRE.IO

THANK YOU